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This article applies to selling in: United Kingdom

FBA New Selection programme

FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removals and free return processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly rebate of 5% on their sales of branded ASINs.

FBA New Selection programme benefits at a glance

Benefits (per parent-ASIN) All Product Families – Standard-size items All Product Families – Oversize items Clothing, Shoes & Bags
5% rebate of branded ASIN sales price 50 units / 90 days 30 units / 90 days 100 units / 120 days
Free Storage 50 units / 90 days 30 units / 90 days 100 units / 120 days
Free Removal 50 units / 180 days 30 units / 180 days 100 units / 180 days
Fee Return Processing

20 units / 180 days

If you are an existing FBA seller, to participate, you must enrol in the programme.

Important: Enrol now

If you are a new seller who listed your first buyable ASIN and started with FBA in 2022, you will be automatically enrolled into the programme.

Watch Introduction to FBA New Selection Programme on seller university video to know more.

After enrolment, you’ll have access to the FBA New Selection programme dashboard, which shows your engagement with the programme

Programme details

  • 5% rebate on sales for brand-registered sellers: A monthly rebate of 5% on sales of eligible new-to-FBA parent ASINs will be granted for Brand owners who complete Brand Registry . The rebate will be applied to fulfilment fees and will qualify for the following branded new selection: up to 30 units for eligible oversize items, up to 50 units of standard-size items for 90 days and up to 100 units of clothing and shoes items for 120 days on eligible new-to-FBA parent-ASINs.
  • Limited to new-to-FBA parent ASINs: After you enrol in the programme, you can use the fee waiver benefits for an unlimited number of new-to-FBA parent ASINs that you create for the UK Amazon store.
  • Free monthly storage and free removals for standard-size ASINs: No monthly storage fees for the first 50 units of each new parent ASIN for 90 days after the first unit has been received at a fulfilment centre. You can remove any of these first 50 units within 180 days after the first inventory-received date with no removal fees.
  • Free monthly storage and free removals for oversize ASINs: No monthly storage fees for the first 30 units of each new parent ASIN for 90 days after the first unit has been received at a fulfilment centre. You can remove any of those first 30 units within 180 days after the first inventory-received date with no removal fees.
  • Additional benefits for clothing, shoes and handbags: No monthly storage fees for the first 100 units of each new standard-size parent ASIN for 120 days after the first unit has been received at a fulfilment centre. You can remove any of those first 100 units within 180 days after the first inventory-received date with no removal fees. We will waive return processing fees for up to 20 units of each standard-size parent ASIN. Returned items must be received at a fulfilment centre within 180 days of the first inventory-received date.
  • Global enrolment: You will only need to enrol once and FBA New Selection benefits will be automatically applied in each Amazon store where you have an active account, determined based on your MCID and email, and have sent eligible new selection to fulfilment centres.

Seller eligibility

Professional sellers are eligible to enrol in FBA New Selection. If you’ve been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the programme. If you are a new Professional seller or have yet to be assigned an IPI score, you can also enrol in the programme and receive the programme’s benefits.

To get the benefits, you must maintain eligibility after enrolment. Your eligibility status will be updated daily, based on your IPI score.

You’ll remain eligible until the next yearly assessment on April 1, even if your IPI score changes before that date. If your IPI score is below 400 as of April 1, you’ll be removed from the programme.

If you have enrolled but aren’t eligible for the programme benefits because your IPI score is below 400, you’ll become eligible if your IPI score is 400 or higher on the next daily IPI assessment date, even if it comes before the yearly eligibility assessment on April 1.

Enrolled sellers must be eligible for the programme on the date that their first new-to-FBA ASIN was received at the fulfilment centre in order for that ASIN to qualify for the programme’s free monthly storage, free removals and free return processing benefits.

To be eligible to receive the 5% sales rebate, you must complete Brand Registry and be identified as a Brand owner on the Brand benefit eligibility page. The rebate will only be applied to branded new selection where you are the Brand owner. While this rebate may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus, we will always award you the more favourable bonus to you. You can learn more by going to New Seller Incentives.

ASIN eligibility

Standard-size and oversize (including small, medium and large oversize, but not special oversize) ASINs are eligible for the programme.

Parent ASINs must be new to FBA in the UK.

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video Games, Video, Video Game Consoles and Video Game Accessories.

Only clothing, shoes and handbags ASINs are eligible for free returns processing.

Tip: Use our product search tool to see if your ASIN is new to FBA across Amazon’s European stores.

For more details, refer to the Programme terms and conditions section below.

To learn more about the FBA New Selection programme, watch this Seller University video.

Frequently asked questions

What is Brand Registry and how can I enrol?

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Go to Brand Registry to learn more about their eligibility requirements and application process.

Can I receive both the New Selection 5% rebate and the New Seller Incentives bonus?

For new brand owners, the New Seller Incentives bonus will apply first. You can receive the New Seller Incentives bonus for one year after eligibility is determined or for your first £800,000 in branded sales, whichever comes first. Afterwards, you will qualify for the FBA New Selection rebate.

Am I limited to sending 50 or fewer units to fulfilment centres?

No, you can send in as many units as you like. However, only the first 50 units of each eligible standard-size ASIN and 30 units of each oversize ASIN that are received at fulfilment centres will qualify for the fee waivers.

Can I test an ASIN in one European marketplace if it already exists in a different one?

No. The ASINs that you create must be new to FBA in the UK to be eligible for this programme. ASINs that already exist and are sold through FBA in the UK are not eligible

If my ASINs are EAN exempt or do not have an EAN number, will they still qualify for the programme?

Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.

Programme terms and conditions

The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.

The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Programme (the “Programme”). Unless otherwise provided in these Terms, all capitalised terms are as defined in the BSA and the FBA Service Terms. By participating in the Programme, you agree to these Terms.

  1. The Programme started on April 1, 2020 and is available in the Amazon UK store.
  2. Only Professional Sellers are eligible for the Programme. Your participation in the Programme is subject to Amazon’s approval.
  3. To be an eligible seller for the FBA New Selection Programme, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. Eligible new Professional sellers who will get auto-enrolled in the programme, or sellers yet to be assigned an IPI score, are also eligible to enrol in the programme and receive benefits. To get the benefits, existing sellers must enrol in the programme, and both new and existing sellers must maintain eligibility status.
  4. To be eligible to receive 5% sales rebate, you must complete Brand Registry and be identified as a Brand Owner. The rebate will be applied to the sales of items where you are listed as the Brand Owner on the Brand Benefit Eligibility page. The rebate will be paid the same month as it is earned. This rebate may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus. We will always award you the more favourable bonus to you.
  5. 5% rebate on eligible branded new-to-FBA parent ASINs is calculated based on the final sales price of the product. If the product price is reduced by the application of a discount, the 5% rebate will be calculated based on the product price after the discount.
  6. “Eligible ASIN” means ASINs you create for FBA after you are enrolled in the Programme that are:

    1. New to FBA in the Amazon UK store;
    2. A parent ASIN new to FBA;
    3. Not a Media product or used item;
    4. Standard-size or oversize (including small, medium and large oversize, but not special oversize); and
    5. Received at an Amazon fulfilment centre after March 1, 2022.
  7. To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & handbags category and meet the Eligible ASIN criteria specified above.
  8. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. New ASINs created by “bundling” the same or different existing FBA ASINs; and
    3. Media and used items.
  9. Seller must be enrolled in the Programme before an ASIN’s first inventory-received date at an Amazon fulfilment centre for the ASIN to qualify for monthly storage, removal and return processing fee waivers.
  10. For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units received at an Amazon fulfilment centre, for up to 90 days after the first inventory-received date. Sellers can remove any of those first 50 units within 180 days after the first inventory-received date with no FBA removal fees.
  11. For each Eligible oversize ASIN, FBA will waive monthly storage fees for the first 30 units received at Amazon fulfilment centres for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 30 units within 180 days after the first inventory-received date with no FBA removal fees.
  12. For each Eligible Clothing, Shoes and Handbags ASIN, FBA will waive monthly storage fees for the first 100 units received at Amazon fulfilment centres for up to 120 days after the first inventory-received date. Sellers can remove of any of those first 100 units within 180 days after the first inventory-received date with no FBA removal fees. FBA will waive return processing fees for up to 20 units of each eligible parent ASIN. Returned items must be received at a fulfilment centre within 180 days of the first inventory-received date.
  13. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  14. Amazon may change or cancel the Programme at any time by giving you 30 days’ prior written notice.
  15. Participation in the Fulfilment by Amazon Programme is subject to the FBA Service Terms and policies in the BSA. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
  16. You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.

FBA New Selection programme


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