Vine is a customer review programme that enables Amazon selling partners to put their products in the hands of Amazon reviewers that Amazon invited to participate in Vine. These reviewers, also known as Vine Voices, were selected for their ability to post insightful reviews on their Amazon purchases. For more information about the programme, go to Vine on Seller Central under Advertising > Vine.
Eligible selling partners can access Vine in Seller Central via the Advertising tab. They will be able to enrol and make their eligible offers available to Vine Voices straight away. During enrolment, selling partners can select the entire family or a limited subset of variations for each enrolment. Vine Voices will immediately be able to request a unit of the enrolled product and to post their review after they receive it.
This feature is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process.
For more information about selling partner eligibility, go to Vine Selling Partner eligibility.
For more information regarding programme restrictions, go to Vine Selling Partner eligibility.
In order for an offer to be eligible for Vine, the selling partner must be mapped to the product registered with the Amazon Brand Registry. For more information about selling partner eligibility, go to Vine Selling Partner eligibility.
Offers need to be FBA offers with available inventory or non-adult products with fewer than 30 reviews already published on the product detail page. In addition, the enrolled products need to have an image, a description and a title, and be classified under a browse node to be eligible for Vine.
We are dedicated to protecting the anonymity of our population of Vine Voices and will not share their contact information with any selling partner. In order to avoid disclosing information on the Vine Voices, we need to fulfil the units requested Vine Voices request via FBA.
No, we bill you for the enrolment after the publication of the first Vine review.
There is a limit to the total number of active enrolments you can have. When you enrol an ASIN in Vine, it counts towards this limit and remains active unless cancelled with no orders or concluded. Enrolments conclude after the lesser of 90 days from enrolment or scheduled start date, if set, or if all units are reviewed. If you reached the active enrolment limit, you will have to wait until one of your active enrolments is concluded before enrolling another ASIN in Vine.
Most enrolment errors will generate a message that specifies why you cannot complete the enrolment. Your product might not have any eligible FBA offer, might be missing an image, or might simply be ineligible for Vine. For information, go to Vine errors.
Claimed Vine units will be identifiable in your various orders and business reports with a price of 0 GBP and you will see that these customers will not have a name. This is the expected behaviour as we are preserving the anonymity of Vine Voices.
There is no deadline for Vine Voices to write reviews for the products that they receive through Vine. We track our Vine Voices’ active participation in the programme, and they may be removed from Vine if they do not meet our participation criteria.
No, we cannot guarantee that reviews will be posted for all enrolled units and cannot return any product to you. Our commitment in accordance with the terms and conditions is to do our best to distribute the inventory.
As per our terms and conditions, we prohibit any contact between Vine Voices and selling partners other than for the purpose of regular customer support. You must not request a Vine Voice to contact you directly, nor must you attempt to contact them to talk about their reviews, their participation in the programme, or to try to have them review other products you sell. We do not provide Vine Voices' addresses or other personal information in order to respect their privacy. Any attempt to contact Vine Voices will lead to an investigation and potential revocation of your selling partner account.
We encourage authentic feedback about products and services that can be positive or negative as stated in our customer review creation guidelines.
If the review is within the Amazon customer review creation guidelines, we will not remove it. To report a review, go to the customer review creation guidelines.
We expect Vine voices to use each product before writing a review of that product. This ensures that Vine Voice reviews are informed and helpful to other customers.
No, Vine does not support bundling or splitting of ASINs or case packs.
The units remain available to be sold as FBA units.
Enrolments created on or after October 12, 2021 are subject to a GBP 140 enrolment fee per Parent ASIN. Enrolment fees will be billed after the first Vine review is published.
Yes. As the inventory available on Vine-enrolled offers remains available for customers to purchase, we will not waive fees on such units, whether they end up being requested by Vine Voices or by regular customers.
The provision of products to Vine Voices may be subject to tax in accordance with local regulations. Please consult your tax advisor for further information.
Vine Voices are provided with a link to the product detail page and will view the product in the same way as any other Amazon customer.
Reviews cannot be moved from an ASIN to another, even if the reviewer made a mistake and posted their review on the wrong detail page.
You will be able to cancel an enrolment if none of the items have been claimed by Voices. If an item has been claimed by a Voice, the enrolment can be stopped. Stopping the enrolment will ensure that no additional unit will be claimed by Vine Voices, but it does not guarantee that reviews will not be published.
To cancel your Vine enrolment, access your Vine application in Seller Central then click Cancel or Stop.
Each ASIN can only be enrolled in Vine once in that ASIN’s lifetime, meaning you cannot re-enrol the ASIN with claimed units after cancelling its enrolment.