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This article applies to selling in: United Kingdom

Sponsored Brands eligibility requirements

To participate in Sponsored Brands, you must meet certain eligibility requirements.

Account requirements

  • Professional seller or vendor
  • Sellers must be the registered brand owner through Amazon Brand Registry.
    Note: For Amazon sellers, contact us for assistance if your registration status is “Approved” but you’re seeing an error when you try to create a Sponsored Brands campaign.
  • Active account in good standing with Amazon
  • The ability to ship to the country you're advertising for
  • Valid payment method
  • Product listings in one or more of the available categories (see the table below)

Product requirements

Sponsored Brands is available for the following Amazon search categories. We do not support adult, used, or refurbished products. Learn more about category, product, and listing restrictions.

Apparel

Appliances

Arts, Crafts & Sewing

Automotive Parts & Accessories

Baby

Batteries

Beauty

Camera

Cell Phones & Accessories

Clothing & Accessories

Collectible Coins

Computers

Electronics

Entertainment

Collectibles

Fine Art

Furniture

Grocery & Gourmet Food

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Luggage

Movies & TV

Music

Musical Instruments

Office Products

Outdoors

Patio, Lawn & Garden

Pet Supplies

Shoes

Software

Sports

Sports Collectibles

Tools & Home Improvement

Toys & Games

Video Games

Watches

Wine

For more information about creative requirements, see Sponsored Brands moderation.

If you've created a Sponsored Brands campaign and want to know why your ad isn't running, review the Ad status.

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