E-cigarettes and heated tobacco devices sold on Amazon.co.uk and their product listings must meet all relevant regulatory requirements. Once you have updated below requirements, send us an email including the list of ASINs to: email@example.com
Some products must be approved before they can be listed on Amazon.co.uk. These include:
You must ensure that the MHRA registration number you provided for all e-cigarette products when you uploaded these products is correct. You can check and update this information by editing the listing in your Inventory and adding the registration number in the field ‘TRPR registration number’ within the ‘More details’ tab. Products which have not been notified to the MHRA are prohibited.
If you have questions on the requirements for selling these products, you can find a list of external consultants on the Europe Compliance Solutions page.
All content on the detail page must be factual, rather than promotional. Please be mindful that we will not accept any:
Images and videos should focus on showcasing the device and its functionality. Lifestyle images that aim to portray an appealing lifestyle will be rejected.
You may not make any health claims anywhere on the detail page, including A+ content, bullet points, images and videos. The following health claims are prohibited:
In addition to the above claims, e-cigarettes also cannot make claims that:
If the product is an e-cigarette device there must be a bullet point with each of the following statements:
If the product is a heated tobacco product there must be a bullet point with the following statement:
Once you have updated information stated in points 1, 2 and 3, send us an email including the list of ASINs to: firstname.lastname@example.org
Additional useful information:
ASA guidance on e-cigarette marketing campaigns
An e-cigarette is a battery-powered device, which typically contains a cartridge with a heater that vaporises a liquid that might contain nicotine and/or flavoured substances. The main difference between an e-cigarette and a tobacco cigarette is that no tobacco is used in an e-cigarette and no combustion occurs.
An e-liquid is the mixture used in electronic cigarettes. The main ingredients in e-liquids are usually propylene glycol, glycerine, and flavourings.
Heated tobacco products are battery-powered devices that use a processed tobacco stick as a consumable. The stick is heated with a coil, to release an aerosol containing nicotine.
A heated tobacco stick is a novel processed tobacco product used in heated tobacco devices.