Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    Have You Used Sponsored Products Ads?
    by Seller_khUF6HPR2AHxu
    Amazon replied

    Hello Sellers,

    Sponsored Products ads are one of the most effective ways to increase your product visibility. Here's what you need to know.

    📭 Quick Poll: Have you used Sponsored Products ads?

    Already using them: Click the "👍" button

    Not using them yet: Click the "👎" button

    ____________________________________________________

    Basics of Sponsored Products Ads

    For new advertisers, we recommend starting with Sponsored Products ads, which help customers discover and purchase products you sell on Amazon. These ads appear at the top of, alongside, or within shopping results and on product pages, on both desktop and mobile.

    Why are Sponsored Products recommended?

    • Easy to start - No complex setup required
    • Budget control - Freedom to set your total spending
    • No monthly fees - No upfront costs or monthly fees
    • Pay-per-click - You only pay when customers click on your ads

    On average, advertisers in the United Kingdom who used Sponsored Products saw 48% more sales growth compared to those who didn't, 2 weeks after adoption (Source: Amazon internal data, UK, 2023-09-01 - 2024-08-31. Analysis includes advertisers who spent at least $1).

    6 Steps Before Starting Advertising

    1️⃣Check Eligibility Requirements

    2️⃣Define Your Goals Before starting advertising

    • Increase awareness of new products
    • Increase sales of existing products
    • Differentiating from competitors
    • Promote seasonal products

    3️⃣Select Products to Advertise

    To get effective results from advertising, choose products that meet these conditions:

    • Competitive pricing
    • Sufficient inventory
    • Positive reviews (if possible)
    • Products with good profit margins

    💡 We recommend starting with 2-3 products and expanding as you see results!

    4️⃣Optimise Your Product Detail Pages

    To maximise advertising effectiveness, optimise your product pages in the following ways:

    • High-quality product images (multiple angles)
    • Compelling titles that include keywords
    • Detailed product descriptions (using bullet points)
    • Search terms that include relevant keywords

    💡A product detail page with detailed, high-quality information can increase your chance of making a sale.

    5️⃣How Sponsored Products Work - Understand the bidding mechanism

    1. Shoppers see your ad (impression)
    2. You only pay when shoppers click on your ad
    3. Each click deducts your bid amount from your daily budget
    4. The higher your bid and competitiveness, the more likely your ad will be displayed

    💡 Understanding how to adjust bids and budgets is key to reaching more shoppers and increasing sales!

    6️⃣Create Your First Campaign

    Go to the Amazon Ads console “sign-in page" and click "Create campaign".

    1. Pick your products
    2. Give your campaign a name
    3. Set the budget you want (recommended 10£ per day to start)
    4. Select your targeting type (automatic targeting is recommended for beginners)
    5. Choose your bid and launch

    ____________________________________________________

    Share Your Experience

    What results have you achieved with Sponsored Products? Share your insights and questions below to help other sellers optimise their advertising strategies.

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    Urgent Appeal: Request to Reactivate My Deactivated UK/EU Seller Account(Case ID: 12175559722)
    by Seller_YfOSbpXbjZY6i

    Hello everyone,

    I am writing to urgently appeal the deactivation of my UK/EU seller account, and formally request your team to re-evaluate my account eligibility and status.

    1. On February 10, 2026, I received a notification from Amazon Payments Team, stating that my application to open a selling account was prohibited, and I was restricted from selling on Amazon.co.uk and other EU marketplaces.

    2. On February 26, 2026, after I resubmitted all required compliant documents and completed the full verification process, I received an official confirmation email from Amazon Payments Team, which clearly stated that my "Selling on Amazon" payment account has been successfully activated. Meanwhile, my KYC verification in Seller Central also shows "Successfully Completed", with all business and identity information approved.

    3. However, my seller account still shows "Deactivated" in the marketplace, and my selling privileges have not been restored. This is a clear and serious conflict between Amazon's official verification results and the account status.

    All my business information, identity documents, payment account and address proof have been fully verified and approved by Amazon's relevant teams. The initial reason for the account prohibition has been completely resolved.

    I hereby formally request:

    1. To confirm in writing whether the account prohibition decision issued on February 10, 2026 is still in effect.

    2. To re-evaluate my account eligibility, refresh the system account status, and restore my selling privileges as soon as possible.

    3. If there is any other unresolved issue leading to the account deactivation, please inform me of the specific and detailed reason in writing, and I will rectify it immediately and provide supplementary materials.

    I have attached the February 10 prohibition notice, February 26 payment account activation email, and the KYC verification completion screenshot for your reference. Please escalate this case to the senior Account Review Team for urgent processing.

    Thank you for your time and assistance. I look forward to your prompt and formal reply.Dear Amazon Seller Support,

    I am writing to urgently appeal the deactivation of my UK/EU seller account, and formally request your team to re-evaluate my account eligibility and status.

    1. On February 10, 2026, I received a notification from Amazon Payments Team, stating that my application to open a selling account was prohibited, and I was restricted from selling on Amazon.co.uk and other EU marketplaces.

    2. On February 26, 2026, after I resubmitted all required compliant documents and completed the full verification process, I received an official confirmation email from Amazon Payments Team, which clearly stated that my "Selling on Amazon" payment account has been successfully activated. Meanwhile, my KYC verification in Seller Central also shows "Successfully Completed", with all business and identity information approved.

    3. However, my seller account still shows "Deactivated" in the marketplace, and my selling privileges have not been restored. This is a clear and serious conflict between Amazon's official verification results and the account status.

    All my business information, identity documents, payment account and address proof have been fully verified and approved by Amazon's relevant teams. The initial reason for the account prohibition has been completely resolved.

    I hereby formally request:

    1. To confirm in writing whether the account prohibition decision issued on February 10, 2026 is still in effect.

    2. To re-evaluate my account eligibility, refresh the system account status, and restore my selling privileges as soon as possible.

    3. If there is any other unresolved issue leading to the account deactivation, please inform me of the specific and detailed reason in writing, and I will rectify it immediately and provide supplementary materials.

    4. Case ID: 12175559722

    I have attached the February 10 prohibition notice, February 26 payment account activation email, and the KYC verification completion screenshot for your reference. Please escalate this case to the senior Account Review Team for urgent processing.

    Thank you for your time and assistance. I look forward to your prompt and formal reply.

    @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_fgtTzyHQfOM1x @Seller_Huz6FT08OxHAR @Seller_VJ4XoAkjDpjPH

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    Warning: Compliance "Weaponization" in the UK Herbal Category
    by Seller_fD4tobYIvbwRs

    Hi everyone,

    I’m seeing a worrying trend in the UK supplement space that I felt was important to share with the community.

    While we all expect the Amazon "bots" to flag listings for Novel Food status (like Lion's Mane) or medicinal claims, there is a shift toward competitor-led reporting.

    Savvy sellers are now auditing high-ranking competitor listings for technical UK compliance errors—missing mandatory warnings or unauthorized extracts—and reporting them directly via Brand Registry. Because Amazon is risk-averse, these reports often trigger immediate suspensions and lengthy "red tape" for reinstatement.

    As someone deep in the herbal space, my advice is to proactively audit your labels and COAs against current FSA/MHRA guidelines. Don't assume that because your listing is active today, it’s "safe"—an error in your bullet points is a vulnerability a competitor can use to take you off the board.

    I’ve spent a lot of time navigating these specific regulatory hurdles lately. If you're seeing similar "targeted" flags, I'm happy to discuss the trends here.

    Best,

    [Peter Raftery/Scripts of Nature]

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    Account deactivation and multiple appeals denied
    by Seller_ckyJNYSn5QBKl

    My account was deactivated for property violation and despite numerous calls it is impossible to reopen it. Worse, Amazon's responses are always the same: 'Amazon does not have enough information to reopen the account.' If you do not take the appeals into account, why do you suggest that we make them? Or is it just to create unnecessary stress?

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    URGENT: KYC & Payment Fully Approved, Selling Privileges Still Deactivated（Case ID 12175559722）
    by Seller_YfOSbpXbjZY6i

    Hello everyone,

    I am writing to urgently appeal the deactivation of my UK/EU seller account, and formally request your team to re-evaluate my account eligibility and status.

    1. On February 10, 2026, I received a notification from Amazon Payments Team, stating that my application to open a selling account was prohibited, and I was restricted from selling on Amazon.co.uk and other EU marketplaces.

    2. On February 26, 2026, after I resubmitted all required compliant documents and completed the full verification process, I received an official confirmation email from Amazon Payments Team, which clearly stated that my "Selling on Amazon" payment account has been successfully activated. Meanwhile, my KYC verification in Seller Central also shows "Successfully Completed", with all business and identity information approved.

    3. However, my seller account still shows "Deactivated" in the marketplace, and my selling privileges have not been restored. This is a clear and serious conflict between Amazon's official verification results and the account status.

    All my business information, identity documents, payment account and address proof have been fully verified and approved by Amazon's relevant teams. The initial reason for the account prohibition has been completely resolved.

    I hereby formally request:

    1. To confirm in writing whether the account prohibition decision issued on February 10, 2026 is still in effect.

    2. To re-evaluate my account eligibility, refresh the system account status, and restore my selling privileges as soon as possible.

    3. If there is any other unresolved issue leading to the account deactivation, please inform me of the specific and detailed reason in writing, and I will rectify it immediately and provide supplementary materials.

    Thank you for your time and assistance. I look forward to your prompt and formal reply.

    @Seller_4GjtS9k0cnHHv

    @Seller_khUF6HPR2AHxu

    @Seller_GEZPMc4CeQfh6

    @Seller_JT2cdQLa0Oueg

    @Seller_CnfW62x6yxvJw

    @Seller_l7Jtck9jxnEA0

    @Seller_t9kvdr2yixQej

    @Seller_Udi0JNbTrsmUV

    @Seller_PIHyltK09pbl3

    @Seller_8hQgfj6OVZYse

    @Seller_l3eCP9f1PtJXC

    @Seller_WD80mtpYHjvBN

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    @Seller_WIFV02H2XUFgS

    @Seller_hme3Wbydd1ihr

    @Seller_OOVUXZLmb2UEH

    1 vote
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    No seller support team has replied to my case
    by Seller_7bFykJqjE0i4R

    case 12133034832,I haven't received a response for 17 days.

    case 12171567382,I haven't received a response for 5 days.

    The same issue, despite providing complete information, the team said they would investigate, but they have not received a response.

    0 votes
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    1 reply
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    Legal Entity Nightmare
    by Seller_uOeKBo7OQ3ChH

    I have been selling with Amazon for a number of years. At the beginning of January I was due funds to be transferred but the date kept being pushed back and that the Pay Me option was unavailable. I received no correspondence from Amazon regarding this and it was only through me investigating why my account was on hold. First of all I was told that I had to validate my bank details. This was done, albeit slowly but then I received messages saying my legal entity needed changing. I have been told on different occasions that I can have an individual entity and then I have to have a business legal entity. As you can imagine very confusing and as for Amazon support, as much use as a chocolate fire guard. I am registered with HMRC as I am self employed with another job. If I chose uk sole proprietor it asks for a company registration number which I do not have. Please can anyone help with this incredibly frustrating situation.

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    1 reply
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    Insurance Request - Is this a joke????
    by Seller_RguKGMHvWFmo3

    Is this some sort of joke??

    Why would I ask for Amazon to be mentioned on my Commercial Liability Insurance in my company and my name?????

    @Seller_Udi0JNbTrsmUV

    0 votes
    0 votes
    62 views
    8 replies
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