Is it against Amazon's rules to 'repurpose' an existing listing for a different product?
I have a listing with 90 4 and 1/2 star ratings but I am considering discontinuing the product for other reasons. Is it against the rules to change the listing for a different product to keep the ratings?
15 replies
Seller_DROodOAYHftnc
You cannot change the listing for a different product as the UPC/ASIN is specific to that item, and the ratings are for the original item, not the ‘replaced’ one. Just not possible.
Seller_64jziShTiTjOq
Of course, it is. Why do you expect to keep the ratings if you change the listing to a totally different product? You are proposing to keep the ratings for, say, a Mars bar and change the listing to a tin of baked beans. Absolute nonsense
Seller_vFdakvCZgw0P2
Happens all the time, usually by hijackers but against TOS
Seller_nJNckAEODDqI1
If the original line is unprofitable, is there any way to bring a similar product and build a variation? eg If your original widget is oversized, bring a smaller version to save on postage and create a ‘size’ variation parent, ‘small’ and ‘large’? Your reviews should share across both children ASIN’s so long as they remain in the relationship.
Note - you can’t just build a parent with 2 items which do not belong together, or you’ll get a stern email about variation abuse. (eg hiding your old ASIN as ‘old1’ and making your new item ‘new1’)
