Listing Quality - A+ Content

Crafting compelling and well designed content for your product detail pages can yield substantial benefits when implemented effectively. Especially now during the holiday season!

A+ Content empowers brands to showcase their unique story and highlight features directly on the product detail page. Adding A+ Content to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

If you are interested in any of the following listed below, then A+ Content is for you!

* Tell your unique product and brand story

* Reduce customer returns and negative feedback

* Encourage repeat purchase behavior

* Adding Basic A+ content can help increase sales by around 5.6%

* Adding Premium A+ Content can lead to a sales lift of roughly 20%

Our top 5 recommendations:

1. We recommend applying A+ Content to all of your ASINs, as a way to create a personal connection to your brand for customers.

2. Consider creating a Brand Story, which you apply to all our eligible ASINs. For quick and easy Brand Story choose a module consisting of a hero image and text. Make sure to populate “Image keywords” field.

3. If you are planning on building Enhanced Product Description, set up a common template that you would use for your selection. You can then adjust text and images for each of the product or product group. This will help build a cohesive brand image.

4. Remember, when A+ content is applied to your detail pages, your product description will move from under the product title to lower down on the detail page so make sure that you have bullet content on each and every listing!

5. Pro Tip: Adding A+ content to your listings, combined with Sponsored Products can help you increase impressions by 93x.

Additional resources:

* How to add A+ content to your listing (Video)

* Best practices for creating A+ content (Video)