Hello Sellers & @AmazonSupport

We’re hoping someone from the Amazon team can help review an ongoing Buy Box suppression issue affecting two of our ASINs:

• B0G4S4Q9W1

• B0G4S836KW

Both products are:

• Fulfilled by Amazon (FBA)

• Prime eligible

• In stock

• Maintaining strong account health and seller metrics

Despite this, both listings have lost the Buy Box and Amazon’s Choice badge due to apparent pricing concerns.

What makes this particularly confusing is that we ONLY sell these products on Amazon and on our website (for the same price). These products are not sold on any other marketplaces or channels at lower prices, so we do not understand why they appear to have been flagged by Amazon’s external pricing system. In addition, we have not changed our price since we started back in December 25 (all our competitors have higher price).

Support case ID:12655291002.

The impact has been substantial:

• Loss of Buy Box visibility

• Loss of Amazon’s Choice badge

• Significant reduction in conversion and sales – had literally NO SALE today so far, which is incredibly unusual.

Could someone from the Amazon team please investigate whether these ASINs may have been incorrectly flagged by the automated pricing / external price matching system?

Any assistance would be greatly appreciated.

@Spencer_Amazon @Ezra_Amazon @JiAlex_Amazon @Kai_Amazon @TaylorR_Amazon@Maya_Amazon