Generic items being sold as brands with brand registry from other products.

Hello,

I have noticed an increasing number of sellers on Amazon who are listing the same product without any branding, packaging, or trademarks and yet selling it as a branded item. These items are clearly generic and not associated with any specific brand. Upon closer examination, I found that these sellers are listing various products under a single brand name. However, upon checking the trademarks related to this brand, there is only one trademark registered in a specific class, which does not relate to the product being sold or other products listed.

This situation appears to be a loophole around Amazon's brand registry program and renders it seemingly pointless for sellers like myself who invest in trademarks, packaging design, and proper packaging. It seems unfair that some sellers can simply register one trademark in a single class and use it for multiple unrelated items. Despite seeking support from Amazon, I have been passed around without receiving any assistance. The report feature also does not seem effective.

As a result of this issue, we now see an influx of Chinese sellers flooding the market with generic items. They create multiple listings undercutting each other daily with no regard for branding accuracy. Some even have review photos showing either no packaging at all or generic packaging. Such occurrences are likely to cause customer confusion and erode trust towards established brands.

It is disheartening to go through all the necessary steps and expenses to establish our products correctly only to be constantly undercut by sellers who blatantly violate policies. Therefore, I strongly believe there should be a proper mechanism in place to address this issue or an escalation feature within Amazon's support system. As of now, I am receiving no meaningful help from Amazon.

This is really frustrating and annoying to see more and more products pop up everyday, so I ask is there anything i can do? Or is it a lost cause?