New for 2020, we are offering an Amazon deal event: Early Black Friday Deals, available for all customers regardless of Prime status. We will provide support for deals through enhanced visibility and dedicated merchandising, including but not limited to top real estate positions in the Amazon home page, Deals page, and dedicated badging.

Lightning Deals, 7-Day Deals, and vouchers/coupons (EU) submission windows for Early Black Friday Deals, Black Friday, and Cyber Monday are now open on Seller Central. You can submit your ASINs now for the chance to have your deal selected to run in our upcoming events.

Event windows:

October 26 – November 19: Early Black Friday Deals

November 27: Black Friday

November 30: Cyber Monday

Submission deadlines:

October 9: Black Friday and Cyber Monday

October 19: Early Black Friday Deals Week 1

October 26: Early Black Friday Deals Week 2

November 2: Early Black Friday Deals Week 3

To create a new deal, submit your information and find requirements for deals, visit Deals dashboard.

For vouchers/coupons (EU), visit Vouchers dashboard.

For Fulfilment by Amazon sellers, FBA inventory for Black Friday and Cyber Monday must be received at an Amazon fulfilment centre by November 6, 2020.