Selective Enforcement of 2026 Image Policy: Why are Top Sellers exempt from the 'No Props' & 'No Logo' Rules
I am a UK manufacturer seeking clarification from a Community Manager regarding the inconsistent enforcement of Main Image Technical Requirements (Case Ref: 12255386022).
The Inconsistency:
Recently, one of my own listings was suppressed because a third-party logo (Sky) was visible in a secondary image. I corrected this immediately to remain compliant with Amazon’s strict 2026 standards.
However, the top-ranking sellers in the 'Sky Q Mount' category are currently operating with Universal Policy Abuse in their Main Hero Images:
Prohibited Electronic Props: They are featuring the Sky Q Mini Box (an electronic device not included in the SKU).
Prohibited Logos: They are using the 'Sky' corporate logo in the Main Image to manipulate CTR.
85% Frame Rule: These props dominate the image, in direct violation of the 2026 occupancy standards.
Evidence of Non-Compliance:
ASINs: B07VCZ5NSF, B08M9K8K2P, B0BGS73J46, B08F5HHTX2
The Failure of Support:
The automated 'Report Abuse' tool is unable to 'see' these manual props and has rejected my reports. Seller Support agents have disconnected my chats when asked for a manual review.
My Question to Moderators:
Why is a compliant UK business suppressed for a minor logo in a secondary image, while these high-volume listings are allowed to 'game' the search results with prohibited props and logos in their Main Image?
Can someone please escalate this for a Manual Category Audit to ensure a level playing field for all UK sellers?
Selective Enforcement of 2026 Image Policy: Why are Top Sellers exempt from the 'No Props' & 'No Logo' Rules
I am a UK manufacturer seeking clarification from a Community Manager regarding the inconsistent enforcement of Main Image Technical Requirements (Case Ref: 12255386022).
The Inconsistency:
Recently, one of my own listings was suppressed because a third-party logo (Sky) was visible in a secondary image. I corrected this immediately to remain compliant with Amazon’s strict 2026 standards.
However, the top-ranking sellers in the 'Sky Q Mount' category are currently operating with Universal Policy Abuse in their Main Hero Images:
Prohibited Electronic Props: They are featuring the Sky Q Mini Box (an electronic device not included in the SKU).
Prohibited Logos: They are using the 'Sky' corporate logo in the Main Image to manipulate CTR.
85% Frame Rule: These props dominate the image, in direct violation of the 2026 occupancy standards.
Evidence of Non-Compliance:
ASINs: B07VCZ5NSF, B08M9K8K2P, B0BGS73J46, B08F5HHTX2
The Failure of Support:
The automated 'Report Abuse' tool is unable to 'see' these manual props and has rejected my reports. Seller Support agents have disconnected my chats when asked for a manual review.
My Question to Moderators:
Why is a compliant UK business suppressed for a minor logo in a secondary image, while these high-volume listings are allowed to 'game' the search results with prohibited props and logos in their Main Image?
Can someone please escalate this for a Manual Category Audit to ensure a level playing field for all UK sellers?
6 replies
Dougal_Amazon
Hello @Seller_4ucvthBDXpPcq,
My name is Dougal from the Community Manager Team and I would be happy to assist wherever I am able. Thank you for the case ID.
Can you tell me how you created this case? Was it through the Report Abuse in your Account Health dashboard? I see in the case that it was mentioned a few times that this issue should be reported via the report abuse workflow.
The correct workflow to report suspected violations of Amazon Policy is via Report Abuse. This ensures the appropriate team is immediately engaged to investigate your claims. Please reference the Report a Violation help page for that process.
The case appeared to also be forwarded over to the Brand Registry Support team and their response appears to be about you reporting IP violations from Brand Registry. There response is accurate in this particular sense because the ASINs you are reporting are not your brand.
This breakdown may provide an easier understanding to what to report and how:
Report a Violation tool in Brand Registry
- Intellectual Property violations of the brand you have enrolled in Amazon brand Registry
- Best resource for explaining this is the Intellectual property for rights owners help page
Reporting Violations of Amazon policy (like potential image violations)
- Report Abuse link in your Account Health Dashboard
