Ongoing GTIN Exemption Issue for Handmade Cards – 30+ Days, Same Generic Response – Has Anyone Resolved This?
Hi everyone,
I’m hoping someone here has experienced something similar and can offer advice, because I seem to be completely stuck in a loop with Seller Support.
I sell handmade greeting cards on Amazon UK and applied for a GTIN exemption at the beginning of January (4th Jan 2026). The exemption was created on my account, however it was set up incorrectly.
Seller Support has confirmed (multiple times) that the exemption lists the manufacturer as “Generic” instead of “Handmade”, which means I still cannot list my products and I’m blocked from selling. This has now been ongoing for over 30 days.
I’ve escalated repeatedly, copied in senior contacts, including the MD of Amazon UK, and every response I receive is essentially the same generic message saying:
the issue has been identified
a technical fix is being worked on
I will be contacted once it’s resolved
Despite this, nothing actually changes on my account, and there is no timeframe, no manual correction, and no workaround offered. Meanwhile I’ve lost over a month of sales, including key seasonal trading.
My questions to the community are:
Has anyone had a GTIN exemption created incorrectly like this?
Were you able to get it manually corrected, and if so, how?
Is there a specific department, wording, or escalation path that actually worked?
At what point is this considered a system error that needs urgent intervention rather than another waiting period?
I’m not asking for special treatment — I just need the exemption that already exists to be set up correctly so I can list my handmade products.
Any insight or shared experiences would be hugely appreciated, as standard Seller Support responses are no longer moving this forward.
Thank you in advance.
Ongoing GTIN Exemption Issue for Handmade Cards – 30+ Days, Same Generic Response – Has Anyone Resolved This?
Hi everyone,
I’m hoping someone here has experienced something similar and can offer advice, because I seem to be completely stuck in a loop with Seller Support.
I sell handmade greeting cards on Amazon UK and applied for a GTIN exemption at the beginning of January (4th Jan 2026). The exemption was created on my account, however it was set up incorrectly.
Seller Support has confirmed (multiple times) that the exemption lists the manufacturer as “Generic” instead of “Handmade”, which means I still cannot list my products and I’m blocked from selling. This has now been ongoing for over 30 days.
I’ve escalated repeatedly, copied in senior contacts, including the MD of Amazon UK, and every response I receive is essentially the same generic message saying:
the issue has been identified
a technical fix is being worked on
I will be contacted once it’s resolved
Despite this, nothing actually changes on my account, and there is no timeframe, no manual correction, and no workaround offered. Meanwhile I’ve lost over a month of sales, including key seasonal trading.
My questions to the community are:
Has anyone had a GTIN exemption created incorrectly like this?
Were you able to get it manually corrected, and if so, how?
Is there a specific department, wording, or escalation path that actually worked?
At what point is this considered a system error that needs urgent intervention rather than another waiting period?
I’m not asking for special treatment — I just need the exemption that already exists to be set up correctly so I can list my handmade products.
Any insight or shared experiences would be hugely appreciated, as standard Seller Support responses are no longer moving this forward.
Thank you in advance.
3 replies
TaylorR_Amazon
Hello @Seller_a5lK12gkxaZ9M, are you receiving any error or are you simply seeing the "Generic" brand name mismatch?
When you went through the exemption process and filled in the information for step three, what information did you enter?
- Go to Catalogue > Add products > Enter your product title into the search bar and submit it > Click Create a new listing
- Fill in product details and select the appropriate product type/category
- Enter brand name (or select “This product does not have a brand name” for generic items)
- Select “I don’t have a product ID” and click Next
- You will receive an auto-approval for product ID exemption
I can review the full details of your situation if you can share the relevant case IDs.
Thank you in advance!
Seller_a5lK12gkxaZ9M
11973646912 is the case ID.
So frustrating as this has been going on since 3th January,
I have followed these steps and been told their is a fault and the repair is in progress but over 1 month later, no fix, just the same daily generic responses
I am about to just give up because the support is non existent
