Not eligible for Featured Offer

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Seller_foPFuYxJoIg8c

Not eligible for Featured Offer

Hi @Danny_Amazon@Glenn_Amazon @Tatiana_Amazon @Cooper_Amazon @Danika_Amazon @Jameson_Amazon @Michelle_Amazon @Blake_Amazon @Rose_Amazon

Hope you are all doing well. Can any of you please help me with this urgent issue? We are facing a very serious problem of BuyBox suppression on our listings. I have checked the eligibility for BuyBox for each suppressed ASIN using this link: https://sellercentral.amazon.com/help/hub/reference/200418100#. I found that my listings are not eligible for BuyBox and saw the following criteria to become eligible for BuyBox:

  • Listings that are Fulfilled by Amazon (FBA) are automatically eligible to become the Featured Offer
  • Only Professional selling accounts are eligible for the Featured Offer
  • Perform better in your Performance Metrics, to increase your chances to be the Featured Offer eligible
  • Listings must have a sufficient order volume to be Featured Offer eligible

Now, apart from the above 4, I know there are other factors like fair price, good price health, good feedback, good ratings, etc. However, as far as the 1st criterion out of 4 is concerned, I may not be able to provide an FBA offer because our listings are customized products that can only created on customer's demand and can't be pre-made. So, it is impossible to create FBA offers for these listings. As far as the other 3 criteria are concerned, we fulfill them successfully! So, please help us how to get featured offers eligible for customized products!

Thank You!

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Tags:Buy Box, Feature Offer
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Manny_Amazon

Hi @Seller_foPFuYxJoIg8c,

To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. This means that not all sellers may be eligible for the Featured Offer. I won't be able to provide any details on how this selection is determined beyond the information provided in the Become the Featured Offer help page.

If you can provide your case ID related to requesting to become Featured Offer, I'll review the details and see if there's anything that can be done to be eligible for the Featured Offer.

Regards,

- Manny

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