We wanted to let you know that we're making some updates to our Seller Fulfilled Prime and Premium Shipping policies. In October 2023, we reopened Seller Fulfilled Prime to new seller enrollment with updated program requirements. Since then, we’ve gathered data on program performance and listened to sellers’ feedback to provide additional clarity, address frequently asked questions, and help sellers succeed in SFP. To consistently meet customers’ evolving expectations and ensure that the Prime badge and Premium Shipping continue to represent the experiences that customers have grown to trust and expect, we’re updating Seller Fulfilled Prime and Premium Shipping program policies, effective June 29, 2025.
If you're interested in enrolling in Seller Fulfilled Prime or are currently enrolled as a Seller Fulfilled Prime seller, we're updating our program enrollment and eligibility requirements. For more details, go to Upcoming changes to Seller Fulfilled Prime.
If you have or would like to have Premium Shipping enabled, we're updating our performance requirements. For more details, go to Upcoming changes to Premium Shipping.
Additionally, to protect your account health when Amazon is setting promises on your behalf, Seller Fulfilled Prime and Premium Shipping offers will now receive on-time delivery rate (OTDR) protection from late deliveries if Shipping Settings Automation is enabled on your shipping template, you've purchased shipping labels marked as "OTDR Protected" when using Amazon Buy Shipping or Veeqo, and you have shipped on time. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement. Even if you do not use these tools, if there is a major disruption event that impacts all sellers shipping to a specific region (as determined by Amazon), Amazon will not count deliveries that are late as a result in your OTDR. For more details, go to On-time delivery.
