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    Seller_zfcdW9sPYtrOt

    Change to Store Name / Brand Registry

    Hi everyone,

    I’m running into an issue with Amazon Brand Registry and wanted to see if anyone has managed to solve this.

    I have two trademarks associated with my account:

    - An original trademark that includes the brand name plus a slogan/tagline (used when the account was first set up)

    - A newer trademark that uses the brand name on its own and is now the version used across my listings, packaging, and marketing

    The issue is that Amazon still displays the original longer version on the “Visit the Store” link on product detail pages

    I’ve already contacted support, but they’ve told me the only option is to create a completely new brand, which I’m trying to avoid due to existing listings, reviews, and store history.

    Has anyone successfully:

    Changed the primary displayed brand name without creating a new Brand Registry?

    Found any workaround to align the storefront branding with the newer trademark?

    Any insight or experience would be really appreciated.

    Thanks in advance!

    36 views
    1 reply
    Manage your brand
    Tags:Brand Registry, Brand Stores, Storefront
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    Seller_zfcdW9sPYtrOt

    Change to Store Name / Brand Registry

    Hi everyone,

    I’m running into an issue with Amazon Brand Registry and wanted to see if anyone has managed to solve this.

    I have two trademarks associated with my account:

    - An original trademark that includes the brand name plus a slogan/tagline (used when the account was first set up)

    - A newer trademark that uses the brand name on its own and is now the version used across my listings, packaging, and marketing

    The issue is that Amazon still displays the original longer version on the “Visit the Store” link on product detail pages

    I’ve already contacted support, but they’ve told me the only option is to create a completely new brand, which I’m trying to avoid due to existing listings, reviews, and store history.

    Has anyone successfully:

    Changed the primary displayed brand name without creating a new Brand Registry?

    Found any workaround to align the storefront branding with the newer trademark?

    Any insight or experience would be really appreciated.

    Thanks in advance!

    Manage your brand
    Tags:Brand Registry, Brand Stores, Storefront
    00
    36 views
    1 reply
    Reply
    1 reply
    user profile
    Topher_Amazon
    In reply to: Seller_zfcdW9sPYtrOt’s post

    Hi there @Seller_zfcdW9sPYtrOt,

    The displayed brand name on Amazon is tied to the original enrolled trademark and cannot be changed to a different name without creating a new brand enrollment. What you can do is add your newer trademark to your existing brand record for expanded protection. To do so, log in to Brand Registry, go to Manage > Manage Intellectual Property, select your brand, and choose Connect a trademark. This will not change the display name but does extend your infringement coverage. For the storefront name specifically, your best bet is to contact Brand Registry Support, select "Update your brand profile," and formally request a review, though outcomes are not guaranteed.

    Hope this helps!

    Topher

    00
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    Seller_zfcdW9sPYtrOt

    Change to Store Name / Brand Registry

    Hi everyone,

    I’m running into an issue with Amazon Brand Registry and wanted to see if anyone has managed to solve this.

    I have two trademarks associated with my account:

    - An original trademark that includes the brand name plus a slogan/tagline (used when the account was first set up)

    - A newer trademark that uses the brand name on its own and is now the version used across my listings, packaging, and marketing

    The issue is that Amazon still displays the original longer version on the “Visit the Store” link on product detail pages

    I’ve already contacted support, but they’ve told me the only option is to create a completely new brand, which I’m trying to avoid due to existing listings, reviews, and store history.

    Has anyone successfully:

    Changed the primary displayed brand name without creating a new Brand Registry?

    Found any workaround to align the storefront branding with the newer trademark?

    Any insight or experience would be really appreciated.

    Thanks in advance!

    36 views
    1 reply
    Manage your brand
    Tags:Brand Registry, Brand Stores, Storefront
    00
    Reply
    user profile
    Seller_zfcdW9sPYtrOt

    Change to Store Name / Brand Registry

    Hi everyone,

    I’m running into an issue with Amazon Brand Registry and wanted to see if anyone has managed to solve this.

    I have two trademarks associated with my account:

    - An original trademark that includes the brand name plus a slogan/tagline (used when the account was first set up)

    - A newer trademark that uses the brand name on its own and is now the version used across my listings, packaging, and marketing

    The issue is that Amazon still displays the original longer version on the “Visit the Store” link on product detail pages

    I’ve already contacted support, but they’ve told me the only option is to create a completely new brand, which I’m trying to avoid due to existing listings, reviews, and store history.

    Has anyone successfully:

    Changed the primary displayed brand name without creating a new Brand Registry?

    Found any workaround to align the storefront branding with the newer trademark?

    Any insight or experience would be really appreciated.

    Thanks in advance!

    Manage your brand
    Tags:Brand Registry, Brand Stores, Storefront
    00
    36 views
    1 reply
    Reply
    user profile

    Change to Store Name / Brand Registry

    by Seller_zfcdW9sPYtrOt

    Hi everyone,

    I’m running into an issue with Amazon Brand Registry and wanted to see if anyone has managed to solve this.

    I have two trademarks associated with my account:

    - An original trademark that includes the brand name plus a slogan/tagline (used when the account was first set up)

    - A newer trademark that uses the brand name on its own and is now the version used across my listings, packaging, and marketing

    The issue is that Amazon still displays the original longer version on the “Visit the Store” link on product detail pages

    I’ve already contacted support, but they’ve told me the only option is to create a completely new brand, which I’m trying to avoid due to existing listings, reviews, and store history.

    Has anyone successfully:

    Changed the primary displayed brand name without creating a new Brand Registry?

    Found any workaround to align the storefront branding with the newer trademark?

    Any insight or experience would be really appreciated.

    Thanks in advance!

    Manage your brand
    Tags:Brand Registry, Brand Stores, Storefront
    00
    36 views
    1 reply
    Reply
    1 reply
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    Topher_Amazon
    In reply to: Seller_zfcdW9sPYtrOt’s post

    Hi there @Seller_zfcdW9sPYtrOt,

    The displayed brand name on Amazon is tied to the original enrolled trademark and cannot be changed to a different name without creating a new brand enrollment. What you can do is add your newer trademark to your existing brand record for expanded protection. To do so, log in to Brand Registry, go to Manage > Manage Intellectual Property, select your brand, and choose Connect a trademark. This will not change the display name but does extend your infringement coverage. For the storefront name specifically, your best bet is to contact Brand Registry Support, select "Update your brand profile," and formally request a review, though outcomes are not guaranteed.

    Hope this helps!

    Topher

    00
    Follow this discussion to be notified of new activity
    user profile
    Topher_Amazon
    In reply to: Seller_zfcdW9sPYtrOt’s post

    Hi there @Seller_zfcdW9sPYtrOt,

    The displayed brand name on Amazon is tied to the original enrolled trademark and cannot be changed to a different name without creating a new brand enrollment. What you can do is add your newer trademark to your existing brand record for expanded protection. To do so, log in to Brand Registry, go to Manage > Manage Intellectual Property, select your brand, and choose Connect a trademark. This will not change the display name but does extend your infringement coverage. For the storefront name specifically, your best bet is to contact Brand Registry Support, select "Update your brand profile," and formally request a review, though outcomes are not guaranteed.

    Hope this helps!

    Topher

    00
    user profile
    Topher_Amazon
    In reply to: Seller_zfcdW9sPYtrOt’s post

    Hi there @Seller_zfcdW9sPYtrOt,

    The displayed brand name on Amazon is tied to the original enrolled trademark and cannot be changed to a different name without creating a new brand enrollment. What you can do is add your newer trademark to your existing brand record for expanded protection. To do so, log in to Brand Registry, go to Manage > Manage Intellectual Property, select your brand, and choose Connect a trademark. This will not change the display name but does extend your infringement coverage. For the storefront name specifically, your best bet is to contact Brand Registry Support, select "Update your brand profile," and formally request a review, though outcomes are not guaranteed.

    Hope this helps!

    Topher

    00
    Reply
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