Generic, branded or own brand?
Hi. A lot of our products over a range of different items are printed in-house by us. Most of these will be generic products with our own designs on. Can I ask:
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Should they be listed as generic, under the brand name of generic product (ie t-shirt brand) or with our own brand.
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If we list them under our own brand does that brand need to be trademarked and then brand registered with Amazon.
Thanks for any help.
6 replies
Seller_5iXIFMdaFkFpG
Just to make it clear - generic on Amazon means no brand or design of product for which somebody has trademark/design/patent registration. Is your brand in some way applied to product?Print/label/design?
When you say: (ie t-shirt brand) or with our own brand. - does tshirt have brand already and you are applying your brand on it too?
If you want to list your brand here, get it trademark registered (otherwise it’s not really your brand) and Amazon brand registered too.
Seller_nck6j6IR31GAA
Hi Tommy
If your product has your logo on it then yes register it and apply for brand registry. If they are branded t shirts ( ie Fruit of the Loom etc) and you are just printing generic logos and images onto them then just choose Generic as brand name…
Seller_yUp0QRI4hMCX1
Thanks for the replies.
Probably half our products (the more expensive items) do have our own brand on them. We have a trademark but haven’t enrolled them in brand registration as yet so we’ll look at getting them enrolled. I’m hoping this is pretty straightforward.
On the cheaper items (items no more than £4) is there anything stopping us listing under a different brand that hasn’t been trademarked or brand registered. So these will be our own designs listed under a brand name we have essentially come up with ourself.
