Update to irrelevant or redundant variation theme removal
On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: Do Not Use” in our new product templates. We also published a list of variation themes and product types affected by this change.
This change was only intended to impact variation themes that were not needed. We've revised the list to only remove variation themes that had no sales in the past 12 months. Additionally, we won’t remove any versions of critical variation themes like size, colour, and style for applicable "Product Types".
Your existing variation families will continue to operate normally, with no disruption to sales. If you want to update them, you can do so at any time. Child ASINs will stay active even if you choose to update your variation themes.
To view the updated list of variation themes we’re removing, go to Variation themes planned for removal.
For more information about variation themes and how to manage variations, go to Variation relationship FAQ.
We appreciate your feedback and remain committed to providing you with a best-in-class listing experience.
Update to irrelevant or redundant variation theme removal
On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: Do Not Use” in our new product templates. We also published a list of variation themes and product types affected by this change.
This change was only intended to impact variation themes that were not needed. We've revised the list to only remove variation themes that had no sales in the past 12 months. Additionally, we won’t remove any versions of critical variation themes like size, colour, and style for applicable "Product Types".
Your existing variation families will continue to operate normally, with no disruption to sales. If you want to update them, you can do so at any time. Child ASINs will stay active even if you choose to update your variation themes.
To view the updated list of variation themes we’re removing, go to Variation themes planned for removal.
For more information about variation themes and how to manage variations, go to Variation relationship FAQ.
We appreciate your feedback and remain committed to providing you with a best-in-class listing experience.
2 replies
Seller_P8kTLcmPlsZnO
My asin variation theme is style_name （has sales in the past 12 months). But the list of variation affected to remove it. Do I need to change it from style_name to style?
Seller_WR0LMi9hP0uOO
Why have we not received an email with this revised list as nearly every variation theme we have on our listings, were on that original list. If we were hot heads and decided we had to act straight away, and started deleting parent SKUs to update the listings which Amazon said to, we would be in a lot of trouble right now.
Now, with this revised list, most of or even all our listings are fine and nothing needs done.
Incredible.
