Recognized and not recognized as brand owner
We are unable to edit our listing because Amazon does not recognize us as the brand owner. Amazon says they’ll send a message to the brand owner about the suggested changes. But, guess what, of course we end up receiving that message suggesting we approve the changes. But then, it won’t as well.
I spent the whole day explaining to some intelligent customer support rep about the problem. I’ve exhausted my vocabulary explaining this to the rep. I don’t know how else to get through to their canned responses. Might as well be just talking to a chat bot. We are close to just pulling out and going over to focus on eBay.
46 replies
Seller_f5cnodyVjLD4S
Hi
Are you enrolled in Amazon Brand Registry? More info below…
https://brandservices.amazon.com/uk
Seller_bhSV9SUGYKxkw
To be precise, exclusive distributor of the brand. The manufacturer is our partner. We listed a product many months ago. Delisted it. Then listed another product, but the old product title, for whatever system error reason, was never removed and got transferred over to the new product we just recently listed.
It’s a big mess.
Seller_bhSV9SUGYKxkw
But, why is it though that while on one hand I am raising the issue, on the other hand they’re sending me messages about my repeated request to make changes to the listing. Which says they recognize me as brand owner.
Seller_vMsxjZPrdu6uI
Just a suggestion. If you have only had this one conversation, try requesting a call back and actually speak with someone. I think it totally depends on the SS associate as to the level of understanding you receive. I know this is easy for me to say, but perseverance, no matter how painful will hopefully get a positive result. t makes no sense as to how they have not recognized you as the brand owner when you make the request but then Email you. I can’t see what else you can do?
Edit, just an additional thought. Why not try submitting an authorisation letter from yourself when you make contact…worth a try?
Seller_iBrSIJDZKlsXi
So to summarise…
You are not a brand owner, nor the manufacturer.
You have created the listings long time ago.
Now you want to edit the listings to change the title? Amazon will be very careful with that because this might be a way to use established listing to sell different product…
Also the only way to change listings easily as a creator of it, is to have the original listing in your inventory (each time you list the product it is given SKU code, even if you are listing the same product with different shipping option, it will still assign it the new SKU). In your situation, because you have deleted the listing entirely from your inventory and now re-listed it again, it is considered joining the listing, not creating it. It means you are seen as a new seller on an existing listing ok?
Now the problem you are facing is:
1: You have joined the listing and you want to change the title, because it does not describe your product correctly right? That means you should not join it in a first place (you are only allowed to join listings that match your product EXACTLY).
2: Amazon sees you as a new seller on the listing and their question is why do you want to change the content of established listing that until now was selling as is with that content…
You will be better off talking to manufacturer (if as you say is your partner) and convince him to assign to this product a new barcode if the product was modified in any way (hence change of the title?), because Amazon will not be happy to accept your modifications there.
Seller_Yjq4AEoa0h74s
So, this is what I understand:
You are not the brand owner
You try to make a change
Amazon says that you can’t make a change, but it will forward your change request to the brand owner.
You receive an email from Amazon saying that someone has requested a change, and that you should approve it.
Is that right?
Seller_toP3nL5zuCfTz
I think you could probably solve this problem by registering your brand on Amazon brand registry. Unless you are the registered brand owner through Amazon BR, Amazon will not let you create a listing for the brand or edit any listings of that brand. Even once you are registered as the owner the Amazon BR, you will still only be able to list and edit products under the brand you registered and none others. I think this came into effect within the last month only, hence SS are useless in advising.
Seller_Kn6KA5YqwVT9Z
I am struggling too with Amazon. Sometimes it is too hard. I feel they don’t reallt want small business’
Good luck
