@Simon_Amazon

Issue: Since April 27, 2024, all ASIN of our store have lost their Featured Offer eligibility (Buy Box).Before that, some of the ASIN we sold were had Featured Offer and some ASIN were had not. The point is this: Before April 27, all ASIN are eligible to grab the Featured Offer whether they have the Featured Offer.However, no matter whether the ASIN in our store is adjusted to competitive prices, it no longer has the qualification to occupy the first class.Our Featured offer has remained at 0% since then.

Our ASINs meet the requirements for Featured Offer eligibility as follows:

1-Filfulment by Amazon

2-We are professional selling accounts

3-Keep good and healthy performance metrics

The most important point:

Our ASIN lost all it‘s ’Featured Offer eligibility' overnight. Please note that it is not just 1 ASIN or some ASINs, but all ASINs have lost their eligibility. We can understand and accept that some ASINs don't have 'Featured Offer' because they don't completely meet Amazon Featured offer standard. However, the worst problem we are currently facing is that our ASINs do not have the qualification to seize the Featured Offer eligibility , and the key is that it has lost the qualifications.This is abnormal and unreasonable.

Since April 27, All ASINs in our store had lost Featured Offer eligibility. We had open the Seller Support Case,As of today, there isn't a very effective solution. Attention pls,Even if we meet the 'Featured Offer eligibility' requirements, the system won't let us get it. This is our current situation, our store has lost the 'Featured Offer' qualification

Meaning: No matter how good our products and services are, they will not earn the 'Featured Offer eligibility' label. Before that, we had at least 30% Featured Offer, after April 27, now the Featured Offer is always 0%. Isn't that a problem with Amazon's system?

Amazon's sales support team always gives ineffective responses like the following:

Thank you for contacting us regarding the Featured Offer for ASIN XXXXX. We have determined that your offers are not currently eligible to be the Featured Offer for this ASIN. We’re not able to discuss all the factors that determine Featured Offer eligibility, but here are some tips to help increase the chance of your offers being eligible:

• Provide great customer service • Ensure product authenticity and quality• Prevent chargeback claimsReview the Amazon product authenticity and quality page and chargebacks for more information. Selling Partner Support will not be able to provide any further information. Related questions:– How do I become eligible for the Featured Offer? https://sellercentral.amazon.co.uk/help/hub/reference/GXZ24253B4JZ5HNT – How can I drive sales without the Featured Offer? https://sellercentral.amazon.co.uk/help/hub/reference/G8XYWLBFDRHF6WZP – Why don’t some detail pages have an offer display?https://sellercentral.amazon.co.uk/help/hub/reference/GA33FHWWWFMV7UZK

It went on for about 20 days and none of us got any useful help. So what are we supposed to do now, enjoying the growing loss of orders? Or wait for Amazon to automatically fix the bug?

Hi everyone,

I'm facing a tough situation with my Amazon seller account. Due to the recent festive season, my ODR (Order Defect Rate) increased to 1.5%, which unfortunately led to the loss of my Featured Offer eligibility.

Since then, I've noticed a significant decline in my sales. I'm really worried about the impact this will have on my business.

**Has anyone faced a similar situation?** If so, how did you recover from it?

**What strategies can I implement to improve my ODR and regain Featured Offer eligibility?**

Any advice or tips would be greatly appreciated.

Thanks in advance!