Seller has multiple FBA SKU's on 1 ASIN
Hi,
I'm on an ASIN with 1 other seller. He/she has 2 offers though, and both are FBA, meaning they appear in the buy bos twice. So basically, of the 3 sellers, 2 of them are him, and 1 of them is me. So they're getting 2 thirds of the sales and im getting 1 third. Is this allowed? Surely they are breaking some kind of rule doing this? They're increasing thier presence in the buy box to get more sales. It's anti competitive. Kindly advise if this is allowed?
Many thanks
12 replies
Seller_76AUwmqvSyRIM
If the item condition is the same for both offers, then no, it is not allowed.
Will Amazon do anything about it? Highly unlikely.
Seller_QuM1AZgzfU9x4
I see the offers are both for new products, so no it is not allowed. Though realistically it makes no measurable difference to your chances of selling or getting the featured offer.
It not being allowed is much more likely due to the poor buyer experience of potentially seeing 100 offers from one seller rather than anything to do with competition.
Seller_wA3Q6hSOKG6WF
Is one a sponsored ad and the other a regular listing? Maybe that's why they are showing up twice?
Seller_76AUwmqvSyRIM
If you have a link to that rather than a throw-away comment, it would be useful.
Personally, I highly doubt they said that. But this is Amazon as we know so anything is possible.
Seller_UBpFI5vRYAqAL
Nothing wrong with that, they may have a different cost of goods for each time they have purchased.
Seller_g1iS3CyD4zQ2y
There are several reasons for this. It may be that there were two ASINs originally which were merged. Also the competitor may have new info which he/she couldn't update on the original so created a new SKU.
In practice you will not share the buy box equally anyway. You have just as much chance of getting it with one SKU as they do with two.
