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    Seller_aprlEmgTlKyn3

    Persistent Automated Rejections Despite Submitting 100% Compliant Documentation for Brand Approval

    Hello Amazon Community & Forum Support,

    I am writing to highlight a major loop in the Brand Approval (ungating) process that leaves sellers trapped when automated systems malfunction and Support offers conflicting advice.

    We have submitted brand approval applications repeatedly for several established brands (Armaf, L’Oréal Paris, and Sally Hansen). Every single document required as per submission is provided:

    • Tax invoices dated within 180 days from verified, authorized UK trade distributors.

    • Quantities exceeding the minimum unit or combined requirement on individual line items.

    • Business names and billing addresses matching our Seller Central Legal Entity 100%.

    • Supplementary documentation including bank statements proving full payment and official distributor registration details.

    Despite meeting every single requirement, the applications face instant automated rejections within minutes - clearly triggered by OCR system errors rather than human evaluation. No explanation provided nor further information requested.

    When opening support cases to request human review, we receive contradictory responses, vague and I helpful. Some agents state Seller Support "does not have a saying in brand issues," while others state the cases are under review with decision dates days out:

    • Armaf Application (ASIN: B0BBM9LLD1) – Case ID: 1313360622

    • L'ORÉAL PARIS Application (ASIN: B07MR58Q4Q) – Case ID: 13129738532

    • Sally Hansen Application (ASIN: B00BJMLHDC) – Case ID: 13130710802

    The complete lack of specific feedback or human oversight creates an unworkable standard where sellers fulfill every policy requirement on paper, yet are left with no clear path to resolution or explanation.

    Could a Forum Community Manager please look into these cases and escalate them to the ungating team for proper human review?

    Thanks!!

    @Michelle_Amazon@Yujiro_Amazon@Sandy_Amazon@Indy_Amazon

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    Seller_aprlEmgTlKyn3

    Persistent Automated Rejections Despite Submitting 100% Compliant Documentation for Brand Approval

    Hello Amazon Community & Forum Support,

    I am writing to highlight a major loop in the Brand Approval (ungating) process that leaves sellers trapped when automated systems malfunction and Support offers conflicting advice.

    We have submitted brand approval applications repeatedly for several established brands (Armaf, L’Oréal Paris, and Sally Hansen). Every single document required as per submission is provided:

    • Tax invoices dated within 180 days from verified, authorized UK trade distributors.

    • Quantities exceeding the minimum unit or combined requirement on individual line items.

    • Business names and billing addresses matching our Seller Central Legal Entity 100%.

    • Supplementary documentation including bank statements proving full payment and official distributor registration details.

    Despite meeting every single requirement, the applications face instant automated rejections within minutes - clearly triggered by OCR system errors rather than human evaluation. No explanation provided nor further information requested.

    When opening support cases to request human review, we receive contradictory responses, vague and I helpful. Some agents state Seller Support "does not have a saying in brand issues," while others state the cases are under review with decision dates days out:

    • Armaf Application (ASIN: B0BBM9LLD1) – Case ID: 1313360622

    • L'ORÉAL PARIS Application (ASIN: B07MR58Q4Q) – Case ID: 13129738532

    • Sally Hansen Application (ASIN: B00BJMLHDC) – Case ID: 13130710802

    The complete lack of specific feedback or human oversight creates an unworkable standard where sellers fulfill every policy requirement on paper, yet are left with no clear path to resolution or explanation.

    Could a Forum Community Manager please look into these cases and escalate them to the ungating team for proper human review?

    Thanks!!

    @Michelle_Amazon@Yujiro_Amazon@Sandy_Amazon@Indy_Amazon

    Create and Manage Listings
    Tags:Add a product
    10
    47 views
    10 replies
    Reply
    10 replies
    user profile
    Susie_Amazon
    In reply to: Seller_aprlEmgTlKyn3’s post

    Hi @Seller_aprlEmgTlKyn3,

    Thank you for reaching out and providing the details of your applications.

    We've looked into your brand approval requests and can confirm the following:

    Armaf and L'Oréal Paris — These applications were reviewed and declined.

    Sally Hansen — This application is still under review. Please allow the team time to complete their assessment and avoid resubmitting in the meantime.

    For Armaf and L'Oréal Paris — Recommended next steps:

    For restricted brands, one of the most effective ways to demonstrate you are an authorized reseller is to obtain a Letter of Authorization (LOA) directly from the brand owner or their authorized distributor. This letter should:

    • Be on the brand's official letterhead
    • Clearly state your business name and confirm you are authorized to sell their products
    • Include the brand representative's contact details for verification
    • Be dated within the last 12 months

    Once you have an LOA, you can resubmit your application through the brand approval process in Seller Central.

    Additionally, ensure all documentation — including invoices and business details — is fully verifiable and consistent across your application and account profile.

    If you need further assistance, please contact Seller Support and reference your case IDs (1313360622, 13129738532, 13130710802) for guidance on what may need to be corrected.

    - Susie

    02
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    Seller_aprlEmgTlKyn3

    Persistent Automated Rejections Despite Submitting 100% Compliant Documentation for Brand Approval

    Hello Amazon Community & Forum Support,

    I am writing to highlight a major loop in the Brand Approval (ungating) process that leaves sellers trapped when automated systems malfunction and Support offers conflicting advice.

    We have submitted brand approval applications repeatedly for several established brands (Armaf, L’Oréal Paris, and Sally Hansen). Every single document required as per submission is provided:

    • Tax invoices dated within 180 days from verified, authorized UK trade distributors.

    • Quantities exceeding the minimum unit or combined requirement on individual line items.

    • Business names and billing addresses matching our Seller Central Legal Entity 100%.

    • Supplementary documentation including bank statements proving full payment and official distributor registration details.

    Despite meeting every single requirement, the applications face instant automated rejections within minutes - clearly triggered by OCR system errors rather than human evaluation. No explanation provided nor further information requested.

    When opening support cases to request human review, we receive contradictory responses, vague and I helpful. Some agents state Seller Support "does not have a saying in brand issues," while others state the cases are under review with decision dates days out:

    • Armaf Application (ASIN: B0BBM9LLD1) – Case ID: 1313360622

    • L'ORÉAL PARIS Application (ASIN: B07MR58Q4Q) – Case ID: 13129738532

    • Sally Hansen Application (ASIN: B00BJMLHDC) – Case ID: 13130710802

    The complete lack of specific feedback or human oversight creates an unworkable standard where sellers fulfill every policy requirement on paper, yet are left with no clear path to resolution or explanation.

    Could a Forum Community Manager please look into these cases and escalate them to the ungating team for proper human review?

    Thanks!!

    @Michelle_Amazon@Yujiro_Amazon@Sandy_Amazon@Indy_Amazon

    47 views
    10 replies
    Create and Manage Listings
    Tags:Add a product
    10
    Reply
    user profile
    Seller_aprlEmgTlKyn3

    Persistent Automated Rejections Despite Submitting 100% Compliant Documentation for Brand Approval

    Hello Amazon Community & Forum Support,

    I am writing to highlight a major loop in the Brand Approval (ungating) process that leaves sellers trapped when automated systems malfunction and Support offers conflicting advice.

    We have submitted brand approval applications repeatedly for several established brands (Armaf, L’Oréal Paris, and Sally Hansen). Every single document required as per submission is provided:

    • Tax invoices dated within 180 days from verified, authorized UK trade distributors.

    • Quantities exceeding the minimum unit or combined requirement on individual line items.

    • Business names and billing addresses matching our Seller Central Legal Entity 100%.

    • Supplementary documentation including bank statements proving full payment and official distributor registration details.

    Despite meeting every single requirement, the applications face instant automated rejections within minutes - clearly triggered by OCR system errors rather than human evaluation. No explanation provided nor further information requested.

    When opening support cases to request human review, we receive contradictory responses, vague and I helpful. Some agents state Seller Support "does not have a saying in brand issues," while others state the cases are under review with decision dates days out:

    • Armaf Application (ASIN: B0BBM9LLD1) – Case ID: 1313360622

    • L'ORÉAL PARIS Application (ASIN: B07MR58Q4Q) – Case ID: 13129738532

    • Sally Hansen Application (ASIN: B00BJMLHDC) – Case ID: 13130710802

    The complete lack of specific feedback or human oversight creates an unworkable standard where sellers fulfill every policy requirement on paper, yet are left with no clear path to resolution or explanation.

    Could a Forum Community Manager please look into these cases and escalate them to the ungating team for proper human review?

    Thanks!!

    @Michelle_Amazon@Yujiro_Amazon@Sandy_Amazon@Indy_Amazon

    Create and Manage Listings
    Tags:Add a product
    10
    47 views
    10 replies
    Reply
    user profile

    Persistent Automated Rejections Despite Submitting 100% Compliant Documentation for Brand Approval

    by Seller_aprlEmgTlKyn3

    Hello Amazon Community & Forum Support,

    I am writing to highlight a major loop in the Brand Approval (ungating) process that leaves sellers trapped when automated systems malfunction and Support offers conflicting advice.

    We have submitted brand approval applications repeatedly for several established brands (Armaf, L’Oréal Paris, and Sally Hansen). Every single document required as per submission is provided:

    • Tax invoices dated within 180 days from verified, authorized UK trade distributors.

    • Quantities exceeding the minimum unit or combined requirement on individual line items.

    • Business names and billing addresses matching our Seller Central Legal Entity 100%.

    • Supplementary documentation including bank statements proving full payment and official distributor registration details.

    Despite meeting every single requirement, the applications face instant automated rejections within minutes - clearly triggered by OCR system errors rather than human evaluation. No explanation provided nor further information requested.

    When opening support cases to request human review, we receive contradictory responses, vague and I helpful. Some agents state Seller Support "does not have a saying in brand issues," while others state the cases are under review with decision dates days out:

    • Armaf Application (ASIN: B0BBM9LLD1) – Case ID: 1313360622

    • L'ORÉAL PARIS Application (ASIN: B07MR58Q4Q) – Case ID: 13129738532

    • Sally Hansen Application (ASIN: B00BJMLHDC) – Case ID: 13130710802

    The complete lack of specific feedback or human oversight creates an unworkable standard where sellers fulfill every policy requirement on paper, yet are left with no clear path to resolution or explanation.

    Could a Forum Community Manager please look into these cases and escalate them to the ungating team for proper human review?

    Thanks!!

    @Michelle_Amazon@Yujiro_Amazon@Sandy_Amazon@Indy_Amazon

    Create and Manage Listings
    Tags:Add a product
    10
    47 views
    10 replies
    Reply
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    Susie_Amazon
    In reply to: Seller_aprlEmgTlKyn3’s post

    Hi @Seller_aprlEmgTlKyn3,

    Thank you for reaching out and providing the details of your applications.

    We've looked into your brand approval requests and can confirm the following:

    Armaf and L'Oréal Paris — These applications were reviewed and declined.

    Sally Hansen — This application is still under review. Please allow the team time to complete their assessment and avoid resubmitting in the meantime.

    For Armaf and L'Oréal Paris — Recommended next steps:

    For restricted brands, one of the most effective ways to demonstrate you are an authorized reseller is to obtain a Letter of Authorization (LOA) directly from the brand owner or their authorized distributor. This letter should:

    • Be on the brand's official letterhead
    • Clearly state your business name and confirm you are authorized to sell their products
    • Include the brand representative's contact details for verification
    • Be dated within the last 12 months

    Once you have an LOA, you can resubmit your application through the brand approval process in Seller Central.

    Additionally, ensure all documentation — including invoices and business details — is fully verifiable and consistent across your application and account profile.

    If you need further assistance, please contact Seller Support and reference your case IDs (1313360622, 13129738532, 13130710802) for guidance on what may need to be corrected.

    - Susie

    02
    Follow this discussion to be notified of new activity
    user profile
    Susie_Amazon
    In reply to: Seller_aprlEmgTlKyn3’s post

    Hi @Seller_aprlEmgTlKyn3,

    Thank you for reaching out and providing the details of your applications.

    We've looked into your brand approval requests and can confirm the following:

    Armaf and L'Oréal Paris — These applications were reviewed and declined.

    Sally Hansen — This application is still under review. Please allow the team time to complete their assessment and avoid resubmitting in the meantime.

    For Armaf and L'Oréal Paris — Recommended next steps:

    For restricted brands, one of the most effective ways to demonstrate you are an authorized reseller is to obtain a Letter of Authorization (LOA) directly from the brand owner or their authorized distributor. This letter should:

    • Be on the brand's official letterhead
    • Clearly state your business name and confirm you are authorized to sell their products
    • Include the brand representative's contact details for verification
    • Be dated within the last 12 months

    Once you have an LOA, you can resubmit your application through the brand approval process in Seller Central.

    Additionally, ensure all documentation — including invoices and business details — is fully verifiable and consistent across your application and account profile.

    If you need further assistance, please contact Seller Support and reference your case IDs (1313360622, 13129738532, 13130710802) for guidance on what may need to be corrected.

    - Susie

    02
    user profile
    Susie_Amazon
    In reply to: Seller_aprlEmgTlKyn3’s post

    Hi @Seller_aprlEmgTlKyn3,

    Thank you for reaching out and providing the details of your applications.

    We've looked into your brand approval requests and can confirm the following:

    Armaf and L'Oréal Paris — These applications were reviewed and declined.

    Sally Hansen — This application is still under review. Please allow the team time to complete their assessment and avoid resubmitting in the meantime.

    For Armaf and L'Oréal Paris — Recommended next steps:

    For restricted brands, one of the most effective ways to demonstrate you are an authorized reseller is to obtain a Letter of Authorization (LOA) directly from the brand owner or their authorized distributor. This letter should:

    • Be on the brand's official letterhead
    • Clearly state your business name and confirm you are authorized to sell their products
    • Include the brand representative's contact details for verification
    • Be dated within the last 12 months

    Once you have an LOA, you can resubmit your application through the brand approval process in Seller Central.

    Additionally, ensure all documentation — including invoices and business details — is fully verifiable and consistent across your application and account profile.

    If you need further assistance, please contact Seller Support and reference your case IDs (1313360622, 13129738532, 13130710802) for guidance on what may need to be corrected.

    - Susie

    02
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