Confusing company name
I have just found a company selling on Amazon called “Fast and Free Post. 24/7 Customer service.”, if they are having a crackdown on Confusing Titles, then surely this is wrong.
3 replies
Seller_EJIX7rqDNQJi2
There are no guidelines regarding Display Names on Amazon, other than this one:
Unauthorised and improper business names:
Your business name (identifying your business entity on Amazon) must be a name that: accurately identifies you; is not misleading; and that you have the right to use (that is, the name cannot include the trademark of, or otherwise infringe on, any trademark or other intellectual property right of any person). Furthermore, you can’t use a business name that contains an email suffix such as .com, .net, .biz etc.
Seller_YSVJTvJFHSin4
The first thing to say is that they are not a company (not registered in the UK, at any rate), just a seller.
Do they post things fast and free? Isn’t Amazon technically “24 hours customer service?” They may be stretching it a bit, but it’s not self-evidently untrue. And the name is not in breach of the Amazon guidelines.
I happen to think it’s a rubbish title for a seller. It does not look like a “retailer” title at all. I’d be put off by it.
