Advertising stats don't match actual sales

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Seller_I21w4Il6o6ndm

Advertising stats don't match actual sales

I’ve noticed on an ad campaign for two new skus that the sales reported in the advertising stats don’t match actual sales; the ad stats are inflated, so the campaign looks more effective than it is. Anyone else had this issue? Surely amazon can’t be fluffing the ad sales to encourage more advertising?!?!

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Seller_vMsxjZPrdu6uI

Hi
Someone else posted similar the other day. The new SKU you have added, does that product have variations that are not advertised? and if so are they including any sales of the variations in their numbers - so if someone clicked on your new SKU but bought a variation instead, they are counting this?

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Seller_f5cnodyVjLD4S

Here’s the thread…

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