Why Bartoline Distributors Must Address Tetrosyl’s Amazon Pricing Strategy
For several years, I have been a dedicated reseller of Bartoline products on the Amazon Marketplace. Earlier this year, in early 2025, Bartoline was acquired by Tetrosyl. Since June, however, I’ve seen a significant and unexpected decline in sales. After looking into the situation, it has become clear that Tetrosyl is now selling Bartoline products directly on Amazon—at prices that undercut all existing distributors.
This practice inevitably diverts sales away from the very partners who have supported and grown the brand. What makes this even more concerning is that no transparent communication was provided regarding this shift in strategy.
With Tetrosyl listing identical products at 20–30% below the prices that distributors can sustainably offer, it has become impossible for us to compete. This approach places distributors at a severe disadvantage and raises serious questions about the fairness and viability of continuing to support the brand under these conditions.
Why Bartoline Distributors Must Address Tetrosyl’s Amazon Pricing Strategy
For several years, I have been a dedicated reseller of Bartoline products on the Amazon Marketplace. Earlier this year, in early 2025, Bartoline was acquired by Tetrosyl. Since June, however, I’ve seen a significant and unexpected decline in sales. After looking into the situation, it has become clear that Tetrosyl is now selling Bartoline products directly on Amazon—at prices that undercut all existing distributors.
This practice inevitably diverts sales away from the very partners who have supported and grown the brand. What makes this even more concerning is that no transparent communication was provided regarding this shift in strategy.
With Tetrosyl listing identical products at 20–30% below the prices that distributors can sustainably offer, it has become impossible for us to compete. This approach places distributors at a severe disadvantage and raises serious questions about the fairness and viability of continuing to support the brand under these conditions.
4 replies
Seller_KlbXZHzQGSDZv
Find something else to sell if your wholesale supplier/manufacturer is selling on here you no longer have a viable business.
Seller_mS10UjVYuuGor
See above comment, it's obvious the new brand isn't supporting you and has no intention of doing so.
The brand has been sold and is no longer the brand you once knew.
Seller_5qKLrfyRiZUe8
I'm in the exact same boat, ive cut my losses and matched there price to slowly get rid of the stock. It's the horrible part of the game that you hope never comes unfortunately.
