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Do you do a trial order first?

by Seller_iQX7bNhAg6y1q

Hi,

I’m curious about other sellers thought’s on this.

So let’s say that you’ve done your product research and you’ve found a product that you believe should sell around 500 pcs per month, through FBA.

Do you do a trial run first and try to sell eg 200 pcs before proceeding with the larger order from your supplier or do you dive straight in and order 2 months of stock or more?

Thank you.

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Seller_BS5lg2keRs2QO
In reply to: Seller_iQX7bNhAg6y1q’s post

I suppose it somewhat depends on the cost of the stock against the amount of capital available and whether you can afford to tie it up.

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Seller_7VbclcPFFRTnc
In reply to: Seller_iQX7bNhAg6y1q’s post

And are you talking about a branded product already on here, well ranked where you can afford to slip in on the same asin at the same price as the competition
Or a PL product on a new listing where someone else is selling a similar product. In which case, do you know what they’ve spent to get that product ranked ?

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Seller_NoMNQDGnEW5Bx
In reply to: Seller_iQX7bNhAg6y1q’s post

Remember also that even if you would think it’ll sell 500 a month it won’t instantly. It’ll be a brand noone knows and a product with no feedback,

Does it need testing, ce marks etc?
Have you seen a sample?

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Seller_L2WLWf8N814M4
In reply to: Seller_iQX7bNhAg6y1q’s post

Hello @Berto,

I hope this great info helped you in making the best decision.

@Demel, @The_Little_Shop, @Smiley_Guy and @Sequin - thank you for your posts!

Regards
Nickolas

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Seller_ftMMn0UeA4IQP
In reply to: Seller_iQX7bNhAg6y1q’s post

I wouldnt base anything on other sellers attitude to risk, thats a bit weird

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Seller_ur4fay7UwDz96
In reply to: Seller_iQX7bNhAg6y1q’s post

If it does sell well immediately, are your aware of the term “velocity factor” ?

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Seller_0a8JwzVCco9bA
In reply to: Seller_iQX7bNhAg6y1q’s post

A definitive answer to this question does not exist as there are so many variables. I can, however, tell you how my journey went.

I ordered 300 units which began to sell quickly enough for me to have to keep putting the price up to avoid running out of stock (and also to see what market price could be achieved).

I then re-ordered more stock, but did fall short from the original supply leaving me out of stock for a period. So if you can afford to keep your money tied up in stock until sales do pick up, then you will be in a good position, because it will allow you enough time to have more stock manufactured before your existing stock is sold out - that way you will preserve your ranking better than if you had run out of stock.

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Seller_CXk7190EGF2sX
In reply to: Seller_iQX7bNhAg6y1q’s post

I think the less risky way is to order some qty between 300 - 500 and use that as your experience. Depending on the sales, you can now increase your next quantity.
If it sells well, you can go full on.
If it doesn’t sell, you won’t loose much money and move to the next product
There is no one size fits all method

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Seller_iQX7bNhAg6y1q
In reply to: Seller_iQX7bNhAg6y1q’s post

Many thanks to everyone for their responses.

It’s been very helpful to get a feel for sellers thoughts on this.

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Seller_rGtEcZnu0JTRD
In reply to: Seller_iQX7bNhAg6y1q’s post

With a new product, not currently on sale, and no clear evidence as to how many will sell, if at all, the question really is how much can you afford to lose ? Selling a new product is a Gamble, and does take time to build up ranking / search results and can take some time even for a very good product.

Business is always a gamble, you do need to take gambles, but also need to make sure you can afford it if it does not go to plan.

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