Recurring Featured Offer Suppression (UK) Due to Invalid Competitive Pricing suggested by Amazon - Request for Permanent resoltion
Hello,
We own a registered brand on Amazon.co.uk under a UK-registered trademark and have been selling products in the home and kitchen category since 2021. We are asking for help with a recurring Featured Offer issue affecting our listing on Amazon.co.uk.
Since February 2026, one of our ASINs has repeatedly lost Featured Offer eligibility due to alleged lower external prices. Each time, Seller Support escalates the issue, and in some cases, the Featured Offer is temporarily restored, but the problem keeps returning.
Case history:
12156569702— 21.02.2026
12255405642 — 22.03.2026
12283015352 — 26.03.2026
12318840292— 06.04.2026
12415088932 — 15.04.2026 — still open
In previous cases, the issue was resolved temporarily, but on 15.04.2026, the same Featured Offer problem returned with the same required price of GBP 4.16.
This price level is completely non-viable for us and does not reflect any authorized JOJEYS MSRP.
JOJEYS is the brand owner and manufacturer. We do not sell our products outside of Amazon. We do not work with any resellers, distributors, or authorized third-party sellers outside Amazon.
At the same time, we are dealing with hijackers on and off Amazon, especially some Hijackers using our ASIN in the Amazon KSA Marketplace to sell counterfeit products at unrealistically low prices. These unauthorized sellers make unauthorized use of our content and present their own goods as if they were JOJEYS products. We are already spending significant effort blocking these sellers and reporting misuse of our content.
We reported these hijackers to Amazon KSA and UK using infringement forms, but Amazon is not helping us in any way.
Because Amazon does not disclose the exact external source being used for the Featured Offer comparison, we think this is the reason for the continuous featured offer suppression of this ASIN. We are effectively trying to find a solution to get these unauthorized offers removed from the KSA marketplace on our ASIN.
This does not appear to be a normal competitive pricing issue.
It appears to be a recurring incorrect external product/price match attached to this ASIN/.
We are not asking for another temporary manual reset only. We are asking for a root-cause review and a permanent fix.
Could a Community Manager please review this case history and help escalate for:
1. Identification of the exact external source currently being used for the comparison;
2. Confirmation whether the KSA unauthorized hijackers are the reason for our featured offer suppression in the UK;
3. Removal of the incorrect external reference from the Featured Offer evaluation for our listing.
4. A permanent resolution so the issue does not continue to recur.
Just for the record: We are losing a significant amount of money daily, and the collective loss is now in the thousands.
Thank you.
Recurring Featured Offer Suppression (UK) Due to Invalid Competitive Pricing suggested by Amazon - Request for Permanent resoltion
Hello,
We own a registered brand on Amazon.co.uk under a UK-registered trademark and have been selling products in the home and kitchen category since 2021. We are asking for help with a recurring Featured Offer issue affecting our listing on Amazon.co.uk.
Since February 2026, one of our ASINs has repeatedly lost Featured Offer eligibility due to alleged lower external prices. Each time, Seller Support escalates the issue, and in some cases, the Featured Offer is temporarily restored, but the problem keeps returning.
Case history:
12156569702— 21.02.2026
12255405642 — 22.03.2026
12283015352 — 26.03.2026
12318840292— 06.04.2026
12415088932 — 15.04.2026 — still open
In previous cases, the issue was resolved temporarily, but on 15.04.2026, the same Featured Offer problem returned with the same required price of GBP 4.16.
This price level is completely non-viable for us and does not reflect any authorized JOJEYS MSRP.
JOJEYS is the brand owner and manufacturer. We do not sell our products outside of Amazon. We do not work with any resellers, distributors, or authorized third-party sellers outside Amazon.
At the same time, we are dealing with hijackers on and off Amazon, especially some Hijackers using our ASIN in the Amazon KSA Marketplace to sell counterfeit products at unrealistically low prices. These unauthorized sellers make unauthorized use of our content and present their own goods as if they were JOJEYS products. We are already spending significant effort blocking these sellers and reporting misuse of our content.
We reported these hijackers to Amazon KSA and UK using infringement forms, but Amazon is not helping us in any way.
Because Amazon does not disclose the exact external source being used for the Featured Offer comparison, we think this is the reason for the continuous featured offer suppression of this ASIN. We are effectively trying to find a solution to get these unauthorized offers removed from the KSA marketplace on our ASIN.
This does not appear to be a normal competitive pricing issue.
It appears to be a recurring incorrect external product/price match attached to this ASIN/.
We are not asking for another temporary manual reset only. We are asking for a root-cause review and a permanent fix.
Could a Community Manager please review this case history and help escalate for:
1. Identification of the exact external source currently being used for the comparison;
2. Confirmation whether the KSA unauthorized hijackers are the reason for our featured offer suppression in the UK;
3. Removal of the incorrect external reference from the Featured Offer evaluation for our listing.
4. A permanent resolution so the issue does not continue to recur.
Just for the record: We are losing a significant amount of money daily, and the collective loss is now in the thousands.
Thank you.
14 replies
Seller_kSZCywEhJQQ8J
This looks like a recurring pricing-reference issue rather than a normal Featured Offer competition issue.
Have you already asked Seller Support the following specific questions in your open case?
1. Is the £4.16 required price being generated from an external or cross-marketplace price reference?
2. Is Amazon treating any unauthorized, counterfeit, or cross-marketplace offer as a valid comparator for this ASIN?
3. If previous escalations restored the Featured Offer temporarily, was the underlying competitive price reference actually removed, or was only the Featured Offer suppression manually reset?
4. Can the case be escalated specifically as a recurring invalid competitive-pricing reference, not just as a request to restore Featured Offer eligibility?
5. If Amazon cannot disclose the exact external source, can they at least confirm whether the invalid reference has been removed from the Featured Offer evaluation?
The repeated return of the same required price is the important point. If the same £4.16 price keeps coming back after manual restoration, it suggests the system may still be reading the same price reference again.
It may help to keep the case focused on that question, otherwise support may treat it as a normal Buy Box / pricing / account-health issue.
Seller_rlrR6jOo7ZGEs
@Cooper_Amazon
@Manny_Amazon
@Topher_Amazon
@Sandy_Amazon
@Bryce_Amazon
@TaylorR_Amazon
@Joey_Amazon
@Kai_Amazon @Julia_Amazon @Spencer_Amazon @JiAlex_Amazon @Ash_Amazon @Ezra_Amazon @Simon_Amazon @Amyy_Amazon Please escalate
Susie_Amazon
Hi @Seller_rlrR6jOo7ZGEs,
Thank you for reaching out on the Seller Forums about your Featured Offer Eligibility concerns. I've initiated an internal review of your eligibility. As these investigations are confidential, I can't provide specific results. I’ll provide an update once the review is complete.
- Susie
