Recurring Featured Offer Suppression (UK) Due to Invalid Competitive Pricing suggested by Amazon - Request for Permanent resoltion
Hello,
We own a registered brand on Amazon.co.uk under a UK-registered trademark and have been selling products in the home and kitchen category since 2021. We are asking for help with a recurring Featured Offer issue affecting our listing on Amazon.co.uk.
Since February 2026, one of our ASINs has repeatedly lost Featured Offer eligibility due to alleged lower external prices. Each time, Seller Support escalates the issue, and in some cases, the Featured Offer is temporarily restored, but the problem keeps returning.
Case history:
12156569702— 21.02.2026
12255405642 — 22.03.2026
12283015352 — 26.03.2026
12318840292— 06.04.2026
12415088932 — 15.04.2026 — still open
In previous cases, the issue was resolved temporarily, but on 15.04.2026, the same Featured Offer problem returned with the same required price of GBP 4.16.
This price level is completely non-viable for us and does not reflect any authorized JOJEYS MSRP.
JOJEYS is the brand owner and manufacturer. We do not sell our products outside of Amazon. We do not work with any resellers, distributors, or authorized third-party sellers outside Amazon.
At the same time, we are dealing with hijackers on and off Amazon, especially some Hijackers using our ASIN in the Amazon KSA Marketplace to sell counterfeit products at unrealistically low prices. These unauthorized sellers make unauthorized use of our content and present their own goods as if they were JOJEYS products. We are already spending significant effort blocking these sellers and reporting misuse of our content.
We reported these hijackers to Amazon KSA and UK using infringement forms, but Amazon is not helping us in any way.
Because Amazon does not disclose the exact external source being used for the Featured Offer comparison, we think this is the reason for the continuous featured offer suppression of this ASIN. We are effectively trying to find a solution to get these unauthorized offers removed from the KSA marketplace on our ASIN.
This does not appear to be a normal competitive pricing issue.
It appears to be a recurring incorrect external product/price match attached to this ASIN/.
We are not asking for another temporary manual reset only. We are asking for a root-cause review and a permanent fix.
Could a Community Manager please review this case history and help escalate for:
1. Identification of the exact external source currently being used for the comparison;
2. Confirmation whether the KSA unauthorized hijackers are the reason for our featured offer suppression in the UK;
3. Removal of the incorrect external reference from the Featured Offer evaluation for our listing.
4. A permanent resolution so the issue does not continue to recur.
Just for the record: We are losing a significant amount of money daily, and the collective loss is now in the thousands.
Thank you.
Recurring Featured Offer Suppression (UK) Due to Invalid Competitive Pricing suggested by Amazon - Request for Permanent resoltion
Hello,
We own a registered brand on Amazon.co.uk under a UK-registered trademark and have been selling products in the home and kitchen category since 2021. We are asking for help with a recurring Featured Offer issue affecting our listing on Amazon.co.uk.
Since February 2026, one of our ASINs has repeatedly lost Featured Offer eligibility due to alleged lower external prices. Each time, Seller Support escalates the issue, and in some cases, the Featured Offer is temporarily restored, but the problem keeps returning.
Case history:
12156569702— 21.02.2026
12255405642 — 22.03.2026
12283015352 — 26.03.2026
12318840292— 06.04.2026
12415088932 — 15.04.2026 — still open
In previous cases, the issue was resolved temporarily, but on 15.04.2026, the same Featured Offer problem returned with the same required price of GBP 4.16.
This price level is completely non-viable for us and does not reflect any authorized JOJEYS MSRP.
JOJEYS is the brand owner and manufacturer. We do not sell our products outside of Amazon. We do not work with any resellers, distributors, or authorized third-party sellers outside Amazon.
At the same time, we are dealing with hijackers on and off Amazon, especially some Hijackers using our ASIN in the Amazon KSA Marketplace to sell counterfeit products at unrealistically low prices. These unauthorized sellers make unauthorized use of our content and present their own goods as if they were JOJEYS products. We are already spending significant effort blocking these sellers and reporting misuse of our content.
We reported these hijackers to Amazon KSA and UK using infringement forms, but Amazon is not helping us in any way.
Because Amazon does not disclose the exact external source being used for the Featured Offer comparison, we think this is the reason for the continuous featured offer suppression of this ASIN. We are effectively trying to find a solution to get these unauthorized offers removed from the KSA marketplace on our ASIN.
This does not appear to be a normal competitive pricing issue.
It appears to be a recurring incorrect external product/price match attached to this ASIN/.
We are not asking for another temporary manual reset only. We are asking for a root-cause review and a permanent fix.
Could a Community Manager please review this case history and help escalate for:
1. Identification of the exact external source currently being used for the comparison;
2. Confirmation whether the KSA unauthorized hijackers are the reason for our featured offer suppression in the UK;
3. Removal of the incorrect external reference from the Featured Offer evaluation for our listing.
4. A permanent resolution so the issue does not continue to recur.
Just for the record: We are losing a significant amount of money daily, and the collective loss is now in the thousands.
Thank you.
14 replies
Seller_kSZCywEhJQQ8J
This looks like a recurring pricing-reference issue rather than a normal Featured Offer competition issue.
Have you already asked Seller Support the following specific questions in your open case?
1. Is the £4.16 required price being generated from an external or cross-marketplace price reference?
2. Is Amazon treating any unauthorized, counterfeit, or cross-marketplace offer as a valid comparator for this ASIN?
3. If previous escalations restored the Featured Offer temporarily, was the underlying competitive price reference actually removed, or was only the Featured Offer suppression manually reset?
4. Can the case be escalated specifically as a recurring invalid competitive-pricing reference, not just as a request to restore Featured Offer eligibility?
5. If Amazon cannot disclose the exact external source, can they at least confirm whether the invalid reference has been removed from the Featured Offer evaluation?
The repeated return of the same required price is the important point. If the same £4.16 price keeps coming back after manual restoration, it suggests the system may still be reading the same price reference again.
It may help to keep the case focused on that question, otherwise support may treat it as a normal Buy Box / pricing / account-health issue.
Seller_rlrR6jOo7ZGEs
@Cooper_Amazon
@Manny_Amazon
@Topher_Amazon
@Sandy_Amazon
@Bryce_Amazon
@TaylorR_Amazon
@Joey_Amazon
@Kai_Amazon @Julia_Amazon @Spencer_Amazon @JiAlex_Amazon @Ash_Amazon @Ezra_Amazon @Simon_Amazon @Amyy_Amazon Please escalate
Susie_Amazon
Hi @Seller_rlrR6jOo7ZGEs,
Thank you for reaching out on the Seller Forums about your Featured Offer Eligibility concerns. I've initiated an internal review of your eligibility. As these investigations are confidential, I can't provide specific results. I’ll provide an update once the review is complete.
- Susie
Seller_rlrR6jOo7ZGEs
Hi @Manny_Amazon, Thanks for your confirmation. We did reply on that case but we feel like that the response we got is some automated/generic and our issue is still pending after 20 days. Please we appreciate your understanding in this regard if our issue can be resolved asap.
Kris_Amazon
Hello @Seller_rlrR6jOo7ZGEs,
I reviewed your case ID (12543261602), and our partner team replied to you earlier today. At this time, I have no further information or insight to share. Please reply to our partner team through this case if you have additional questions. Thank you for your cooperation and understanding.
Best,
Kris
Seller_rlrR6jOo7ZGEs
Hello Kris,
Thank you for your response. However, the reply we received on case ID 12543261602 does not address the actual issue and appears to be based on a generic interpretation rather than a review of our specific situation.
We have manually checked major and reputable UK platforms and have not found any listing under our brand at the referenced price point of £4.16. This raises a fundamental concern about the validity and source of the external price benchmark being applied to our ASIN.
Additionally, if this benchmark is derived from a comparable and reputable platform, then logically it should be affecting other sellers within the same niche as well. However, none of our direct competitors are facing similar Featured Offer suppression due to pricing. This inconsistency suggests that the issue may be isolated or incorrectly mapped to our listing.
Given the ongoing financial impact, we would appreciate a more detailed clarification on following points along with the immediate reinstation of our Featured Offer:
- The exact source of the external price reference
- How comparability is being determined for this benchmark
- Why this condition is being applied exclusively to our ASIN and not others in the same category
We are not seeking a generic response, but a case-specific review that addresses these discrepancies.
We look forward to a more transparent and actionable explanation.
Best regards
Thea_Amazon
Hi @LeymanSeller,
Thank you for your patience while we looked into this further.
I wanted to circle back on case #12543261602. Our team has completed their review and posted an update directly in your case log — please check your Case Log in Seller Central for the full details.
I understand your frustration, and I want to be upfront — we aren't able to disclose the specific sources or methodology behind how competitive pricing references are identified for Featured Offer eligibility. I know that's not the answer you were hoping for, and I'm sorry we can't go deeper on that front.
However, here are some actionable next steps that may help:
- Automate Pricing tool — You can set up a "Match External Competitive Price" rule with minimum price guardrails so your listing can automatically adjust to regain Featured Offer eligibility without going below your acceptable threshold. Find this under Pricing > Automate Pricing in Seller Central.
- Brand Registry enforcement — Continue using the Report a Violation tool to flag any unauthorized sellers or counterfeit listings tied to your brand, including on other marketplaces.
I realize this doesn't resolve the root cause in the way you'd like, and I genuinely empathize with the revenue impact you've described. Please keep the dialogue going through your open case, and don't hesitate to post here again if you need further community support.
Best Regards,
Thea
Seller_J76mX1QzhL35g
@Seller_rlrR6jOo7ZGEsno point trying with this lot, you will only get generic responses like Thea_Amazon has recently given you, i have been battling this since mid-February. Go directly to the managing director, John Boumphrey, send a letter, not an email to amazon head office london becuase only a higher level of seller support picks up the emails and you will find yourself going around in circles yet again, this needs attention at the highest level becuse it is wrong, more people complain it mike make them realize because at the moment they either dont care or have no clue how to fix this problem, and it is a problem.
https://sellercentral.amazon.co.uk/help/hub/reference/GC98BMK4J5JLPK8J
Seller_rlrR6jOo7ZGEs
Hi @Thea_Amazon,
I hope you are well. We do not believe the current conclusion reflects the facts of our case or the realities of the marketplace. For clarity, I have organized our concerns into three sections below in the hope of facilitating a fair and reasoned review.
1: Competitive pricing references
I understand that the competitive pricing references are based on our ASIN and comparable products across reputable platforms. However, if those references are being used to set the price threshold for our ASIN, then the same standard should also be applied to our competitors on Amazon.
Most of these competitors are selling products that are approximately 96% identical to ours. The only noticeable differences are minor variations in size and shape, brand tags, and packaging.
Our competitors and we have the following Identical features in our products
• Product nature
• Product utility
• Pack size
• Material
• Color
• Shoppers on Amazon
We all sell within the same category, yet our closest competitors are pricing their products at 0.5 to 1.5 times higher than ours. If reputable platform price references are affecting our product, why are they not affecting those close competitors as well? This inconsistency is why we believe the competitive pricing reference being used in our case is fundamentally flawed. It appears to have been applied subjectively to one seller while ignoring key comparable factors. Our concern is reasonable and based on facts.
2: Fair Competition:
We were the top-ranked sellers in this niche. Yet while we are facing what we believe is unfair treatment on the Amazon platform, our closest competitors are raising their prices further to benefit from the current market situation. Will you really call it fair competition when you tied one seller specifically and let others trade freely? I can also share the ASINs of our close competitors for internal price comparison for your reference
3: Highest level of support:
We demand access to the highest level of resolution where Amazon representatives don’t just objectively assess our ASIN’s external competitive price reference and respond with generic replies, but also CONCLUSIVELY analyze the selling prices references in our close competition.
Looking forward to hearing from you soon with a permanent resolution, thanks.
Seller_rlrR6jOo7ZGEs
Hi, thanks for sharing your perspective and experience on this issue - it’s genuinely helpful to hear from someone who has been dealing with it for months, like us.
Did you end up sending the letter to John Boumphrey at the London head office? And if you did, was your issue actually resolved or are you still stuck in the same loop with Seller Support?
Please let us know.
