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Until a few weeks ago I had about 15,000 active listings, however due to a major problem within my business beyond my control I have had to scale back for a few months in order to deal with issues.
Doing this has highlighted how bad things have become here on Amazon & other sites fairing no better.
I currently have 4,534 active listings & here is my sales turnover for the last seven days.
10th 2.95
11th 14.99
12th 7.85
13th 0.00
14th 11.13
15th 2.95
16th 0.00
So there it is laid bare, 39.87 in seven days from 4,534 listings.
Before my problems began (whilst I still had 15,000 on Amazon & 55,000 on ebay I noticed a big sales drop around Easter, several people blamed a buy box issue but not sure if it's that or a countrywide tightening of the purse strings!
Thoughts please....
I've never heard of sales that low on 4.5k listings, it does make me think something is going wrong somewhere.
I don't think it's purse strings, we're up 170% on last year with a sale almost every minute. I say that just to express that customer spending on Amazon is still absolutely through the roof, and that wont change any time soon.
I'd guess it could be that there is an issue with your account, or a buy box problem. Customers don't shop like they used to anymore, it's critical to have products that are in demand, listings that are both engaging and also compliant with Amazon policy (compliant titles and images etc) or they probably wont show in the search results at all, fast shipping (not critical but it really helps) and of course competitive pricing.
I do hope you get to the bottom of it, maybe somebody with more expertise could take a look at your Amazon storefront if you included a link to it. See if anything is noticeably wrong, I still can't fathom having that many listings and making £39.87 in a week.
I hope you get to the bottom of it, I really do.
Come out of the usual Spring lull quite strongly.
June was good for numbers but not £'s, July's started well in both respects.
I know we share a supplier and their books are going as well as ever on Amazon; taking substantially more in a day than you have been in a week, with a fraction of your inventory numbers.