Hi everyone,

I’m currently stuck in a brand approval loop for a shampoo brand, and hoping to understand whether others are seeing similar delays.

Case ID: 11977137142

Timeline: Submitted 5 Jan, repeated identical responses 6–8 Jan.

All required documents have been submitted, valid supplier invoice, upstream supplier documentation with full contact details, delivery proof, and photos of the physical products (110 units, all documents authentic and within 365 days).

At this point, I’m confident the documentation is correct and complete. However, Amazon continues to return the same response, refering to the original document submitted and not considering additional evidence, stating the supplier’s supplier is not verifiable, without specifying what is missing or incorrect.

It feels like the case is stuck in a review loop rather than progressing.

My question:

Is this more likely a review backlog issue or an automation issue on Amazon’s end?

Any insight from recent experiences would be appreciated.

Thanks!