Has Amazon gone mad or what ?

Just received this email 20 years too late

Prepare for your first Self Ship order

Dear Selling Partner,

We would like to welcome you aboard Amazon Self Ship!

In order to get started on Self Ship, we strongly recommend learning how to monitor, pack and ship your Self Ship orders. Please click here to watch a brief video tutorial on Self Ship order processing or follow the steps mentioned below.

1) Monitor Orders:

Log in to your Seller Central account and go to the “Manage Orders” page. Click the “Unshipped orders” tab to view your Self Ship orders.

We recommend using the filters on the left side of the Manage orders page to prioritize orders which need to be shipped first. Use the “Ship by today” filter as highlighted in the image below to filter orders with today’s Estimated Ship Date (ESD).

2) Print the packing slip:

Click “Print order packing slip” next to the order number at the top of the page.

3) Pack and Ship order:

Pack your order, paste the packing slip on the package and ship out the order by Estimated Ship Date using any of the 3P carriers listed by Amazon.

4) Confirm shipment:

Click “Confirm shipment” at the bottom of the Order Detail page and enter the shipping details, including the tracking ID. After confirmation, we’ll charge the buyer, notify them that the order has shipped and transfer the order payment to your Seller account.