⭐ Product Review vs. Seller Feedback: Know Your Rights
Understanding the distinction between product reviews and seller feedback isn't just helpful—it's essential for your success on Amazon. Many sellers confuse these two types of feedback, which can lead to mishandled customer interactions and missed opportunities to improve their business. By clearly understanding these differences, you'll be better equipped to manage your store performance, protect your account health, and grow your sales effectively.
A product review is a customer's evaluation of the specific product you sell. It includes a star rating (1 to 5) and often a written comment detailing their experience with the product. Product reviews are centered on the product's attributes, such as quality, functionality, and overall user experience. They are visible on the product detail page and play a significant role in influencing potential buyers' purchasing decisions.
Seller feedback, on the other hand, is a public rating of your performance as a seller. It focuses on the customer's experience with your service, including aspects like shipping efficiency, packaging, professionalism, and customer support. Seller feedback is not about the product itself but rather how well you perform as a seller. It is displayed on your seller profile and can impact your eligibility for the Buy Box, search visibility, and overall account health.
Key Differences
- Focus: Product reviews are about the product, while seller feedback is about your service as a seller.
- Visibility: Product reviews are prominently displayed on the product detail page, while seller feedback is found on your seller profile.
- Impact: Both types of feedback influence your sales and reputation, but in different ways. Positive product reviews can boost your product's visibility and sales, while high seller feedback can improve your chances of winning the Buy Box and maintaining a healthy account.
- Management: You can request product reviews from customers who have purchased your product, but you should avoid soliciting seller feedback directly to comply with Amazon's guidelines.
Why Both Matter
Both product reviews and seller feedback are essential for your success on Amazon. Product reviews help build trust and credibility for your products, while seller feedback reflects your professionalism and customer service. Managing both effectively can enhance your reputation, drive sales, and ensure long-term success on the platform.
By understanding the differences between product reviews and seller feedback, you can better navigate Amazon's feedback systems and use them to your advantage. Focus on providing excellent products and customer service to earn positive feedback in both areas.
💬 What's your experience managing product reviews and seller feedback? Share your best practices and challenges below! And if you found this guide helpful, don't forget to upvote so other sellers can benefit too.
⭐ Product Review vs. Seller Feedback: Know Your Rights
Understanding the distinction between product reviews and seller feedback isn't just helpful—it's essential for your success on Amazon. Many sellers confuse these two types of feedback, which can lead to mishandled customer interactions and missed opportunities to improve their business. By clearly understanding these differences, you'll be better equipped to manage your store performance, protect your account health, and grow your sales effectively.
A product review is a customer's evaluation of the specific product you sell. It includes a star rating (1 to 5) and often a written comment detailing their experience with the product. Product reviews are centered on the product's attributes, such as quality, functionality, and overall user experience. They are visible on the product detail page and play a significant role in influencing potential buyers' purchasing decisions.
Seller feedback, on the other hand, is a public rating of your performance as a seller. It focuses on the customer's experience with your service, including aspects like shipping efficiency, packaging, professionalism, and customer support. Seller feedback is not about the product itself but rather how well you perform as a seller. It is displayed on your seller profile and can impact your eligibility for the Buy Box, search visibility, and overall account health.
Key Differences
- Focus: Product reviews are about the product, while seller feedback is about your service as a seller.
- Visibility: Product reviews are prominently displayed on the product detail page, while seller feedback is found on your seller profile.
- Impact: Both types of feedback influence your sales and reputation, but in different ways. Positive product reviews can boost your product's visibility and sales, while high seller feedback can improve your chances of winning the Buy Box and maintaining a healthy account.
- Management: You can request product reviews from customers who have purchased your product, but you should avoid soliciting seller feedback directly to comply with Amazon's guidelines.
Why Both Matter
Both product reviews and seller feedback are essential for your success on Amazon. Product reviews help build trust and credibility for your products, while seller feedback reflects your professionalism and customer service. Managing both effectively can enhance your reputation, drive sales, and ensure long-term success on the platform.
By understanding the differences between product reviews and seller feedback, you can better navigate Amazon's feedback systems and use them to your advantage. Focus on providing excellent products and customer service to earn positive feedback in both areas.
💬 What's your experience managing product reviews and seller feedback? Share your best practices and challenges below! And if you found this guide helpful, don't forget to upvote so other sellers can benefit too.
71 replies
Seller_gazFwevY216lh
Customer got us confused with another seller which is why I couldn't help them, even raised an A-Z twice and lost on both accounts, they left negative feedback as revenge and I can't get it cleared - how is this fair?
Seller_Z64sB0YyF3TtP
A few things to feed back:
- So it follows that ALL FBA customers cannot leave negative or neutral seller feedback, because they will only ever deal with Amazon - from delivery to customer service and communication.
- If a customer does not leave seller feedback it is usually because they got what they expected - ie its not a negative or neutral experience and therefore either the total number of transactions should be used for % calculations or a positive feedback rating automatically applied after the returns window closes.
Seller_0AG9i8qKfX9Eu
Amazon feedback system is one of the biggest elephants on the wall.. its all over the place and makes no sense for sellers.
ive also had product reviews that are clearly not for what they purchased from me. when i tried to get it removed nothing happened.
Seller_SJNfpAUQDBkUJ
Hello, My Business is FBA and i got reviews regarding to damaged products on my listings, and amazon is not willing to remove these reviews and take responsibility!!!!
Seller_RguKGMHvWFmo3
Product Review vs. Seller Feedback: Know Your Rights
What rights????
Seller_AriZ7KEw33E2r
******
[Moderator Edit: removed personal solicitations]
Seller_RguKGMHvWFmo3
Fresh from the Report Abuse channel today 13th January 2026
@Joey_AmazonCare to explain?
Seller_RAXEWLxQ2dbmN
Firstly, I'm not sure what this has to do with 'rights'.
That aside, Product reviews on Amazon are all over the place.
As a buyer I find reviews without comments to be the most annoying aspect along with reviews for different products being lumped together under the same ASIN.
As a BMVD seller, this is something I have seen building (or should I say deteriorating) over the last twenty years.
For example, one star reviews are frequently left with comments like this:
" the film is five star but I am leaving this negative review for the quality of the Blu ray packaging'
or
'while the book is a 5 star classic, the formatting of the kindle version is terrible' (left on the hardback and paperback ASINs...).
All well and good if those reviews were left on the matching ASIN but they are not - they are grouped together under every ASIN with a matching title.
Then of course there are 1 star 'Product Reviews' with comments like 'took too long to deliver'.
In short, aggregated Product Review star ratings in BMVD are often highly misleading. Other categories are no doubt also afflicted though possibly not to the same extent.
As a rule, seller feedback is generally more pertinent than Product Reviews apart from the glaring fact that hardly any buyers now leave feedback for sellers.
There is also the long term problem of fake feedback which has been going on for years (a certain banned poster once outlined how easy it is to fake feedback)
Seller_X8I88hx24mnbQ
Customer feedback does not accurately reflect the true situation of our business. We rely heavily on repeat customers, and the majority of our customers return regularly, which indicates a high level of satisfaction. However, repeat customers rarely leave seller reviews, meaning we may receive fewer than one review per year.
In practice, customers are far more likely to leave feedback only when they are dissatisfied. As a result, a single negative review can disproportionately affect our overall rating and make our performance appear much worse than it actually is.
The current calculation method is therefore misleading and unfair. Seller ratings should be assessed in proportion to the total number of customers or transactions, rather than being skewed by a very small number of reviews that do not represent the broader customer experience.
Seller_K8edOfPu9HEmN
@Joey_Amazon
Unfortunately buyers either don't know the difference or don't care, sadly the same can be said for the Amz team that are responsible for removing feedback that are just a review
Seller_K8edOfPu9HEmN
@Joey_Amazon
Really feedback is essential to our business???? Thanks Joey I needed a laugh this morning.
We have just 13 feedbacks in the last calendar year on over 1500 sales! One of these feedbacks is a negative rant about more or less a review about prices and Screwfix that Amz wont remove.
So please forgive me for saying, that your essential comment is complete and utter rubbish
