What is Amazon these days?
What is Amazon these days?
Amazon was a bookstore, an online bookstore, an online store, and a marketplace.
As a marketplace, it welcomed everyone to sell and provided comprehensive support to sellers. Sellers can call and chat to resolve their selling issues.
Anno 2026
- Everything about Amazon has become ‘our’ partners.
- Amazon seller support, ‘AKA’ SS, is now a ‘support partner’
- Amazon delivery is now a ‘delivery partner’
- Customer support is a ‘support partner’
- Account verification team, ‘verification partner’
- Sellers have also become ‘selling partners’
In a nutshell, everything Amazon is now fragmented and handed over to ‘partners’
Have you noticed this change or any other changes since you started selling on Amazon or became a 'selling partner?
What is Amazon these days?
What is Amazon these days?
Amazon was a bookstore, an online bookstore, an online store, and a marketplace.
As a marketplace, it welcomed everyone to sell and provided comprehensive support to sellers. Sellers can call and chat to resolve their selling issues.
Anno 2026
- Everything about Amazon has become ‘our’ partners.
- Amazon seller support, ‘AKA’ SS, is now a ‘support partner’
- Amazon delivery is now a ‘delivery partner’
- Customer support is a ‘support partner’
- Account verification team, ‘verification partner’
- Sellers have also become ‘selling partners’
In a nutshell, everything Amazon is now fragmented and handed over to ‘partners’
Have you noticed this change or any other changes since you started selling on Amazon or became a 'selling partner?
0 replies
Seller_mS10UjVYuuGor
Amazon is a behemoth whereby earlier errors are now hugely magnified.
The catalogue is a complete mess mainly due to restrictions put in place that seemed appropriate when it was devised, amendments and futureproofing wasn't built in.
One seller support team was fine for a bookseller marketplace but these days a seller support agent cannot be expected to know every intricacy of every category so can unwittingly give bad advice.
Communication between 'partners' is poor (at best!), further magnified by trying to make AI the answer to everything.
Too many 'us and them' situations have been allowed to form between sellers, amazon teams, and customers, all are battling against each other rather than acting as 'partners' which is a failing of upper management.
Seller_K8edOfPu9HEmN
Partners LOL...Yeah right