Dear Valued Sellers,

Are you seeking methods to distinguish your product listings and increase sales revenue? We are pleased to present A+ Content, a sophisticated tool that enables you to showcase your products with enhanced engagement and detailed information, potentially yielding higher conversion rates and reduced returns.

What is A+ Content?

A+ Content is a sophisticated feature enabling Brand Representatives, Resellers and Professional Sellers to enhance their product detail pages by highlighting product features and increase discoverability when paired with ads, deals or vouchers. This ultimately provides the opportunity for sellers to answer a customer’s most common questions by providing relevant brand and product related details. with rich media content, including:

1. Enhanced textual descriptions from a rich text editor to provide more details on product features and uses
2. High-resolution imagery
3. Comparative analyses
4. Video content (Premium A+ exclusively)
5. Brand narratives

Benefits of A+ Content Implementation?

• Increased sales performance
• Reduction in negative feedback through comprehensive feature presentation
• Increased product discovery when utilised with advertisements, promotions, or vouchers
• Proactive addressing of common customer enquiries

Types of A+ Content

Basic A+ Content (Free)

• Access to a diverse set of modules/layouts for content creation
• Custom paragraph headers and images
• Unique image and text layouts
• Product comparison charts
• Rich text editor, including bulleted/number feature lists
• Available for both branded and generic ASINs

Premium A+ Content (Currently free during promotional period)

• Interactive hover hotspot modules
• Multiple video modules
• Larger images on the detail page
• Carousel modules
• Q&A module

A+ Brand Story

• Educate customers about your brand's history and values
• Carousel display with full-screen background
• Links to other products and your Amazon brand store

Who Can Use A+ Content?

• Professional Sellers
• Brand Representatives or Resellers registered through Amazon Brand Registry
• Sellers approved for certain managed selling programs (e.g., Launchpad, Amazon Exclusives)
• Professional sellers with generic products

Note: Once an item is branded as generic, it can’t be changed in the future. If you have a brand on your product, ensure that you list under the correct brand as it is considered a policy violation.

How to Get Started

1. Ensure you're eligible (professional seller status and brand registry, or professional seller that sells generic products)
2. Access the A+ Content Manager in Seller Central
3. Choose your content type (Basic, Premium, or Brand Story)
4. Create compelling content following Amazon's guidelines
5. Apply your content to relevant ASINs
6. Submit for review and publication

Pro Tip: Unlock Premium A+ Content

To become eligible for Premium A+ features (Brand Registered sellers only):

• Publish A+ Brand Story to all ASINs in your catalog
• Have at least 5 approved A+ Content projects in the past 12 months

💡Remember: Premium A+ is currently free during the promotional period, so take advantage of this opportunity to create standout listings!

If you are having issues getting your Premium A+ approved, please contact Seller Support and if you are still not approved two weeks from the original date you qualified, please create a new discussion and provide your case ID so we can take a look.

Are you already using A+ Content for your products? If so, what improvements have you noticed? If not, what's holding you back? Share your experiences or questions in the comments below, and let's discuss how we can make the most of this powerful tool!

Helpful Resources:

• A+ Content
• Content publishing status and content rejection
• A+ content FAQ & troubleshooting

🤝Share Your Experience:

We'd love to hear from our seller community on your A+ Content journey. Join the discussion below and share your insights!

NR_Amazon