Handmade Reclassification - Brand Error Message
I'm in the UK and I primarily sell lampshades. My handmade items have been reclassed from GUILD_HOME and I am trying to correct the classifications. I have 284 listings of which I have managed to change 120 successfully. The remainder that I am struggling with relates to the Brand Name. Once upon a time, Amazon allowed Handmade to set up their own brand in brand registry, regardless if you had a trademark or Ltd Co. I created my own brand and listed a load of products under the brand. Since then, Amazon has tightened the rules of brand registry and have rejected my brand, which is fine as I am a sole trader and haven't applied for a trademark. However, when I try to reclass the existing products which were listed under the "brand name", it is coming back with an error that I have to register the brand, (there is no point in registering as it will be rejected). The ideal solution is for the brand name to be unlocked on the listing so that I can change it Generic. Support is not helping me, only suggesting that I delete the listing and recreate it, which is not ideal as I will lose ranking, sales data etc. Can someone help or know how I go about solving this?
Handmade Reclassification - Brand Error Message
I'm in the UK and I primarily sell lampshades. My handmade items have been reclassed from GUILD_HOME and I am trying to correct the classifications. I have 284 listings of which I have managed to change 120 successfully. The remainder that I am struggling with relates to the Brand Name. Once upon a time, Amazon allowed Handmade to set up their own brand in brand registry, regardless if you had a trademark or Ltd Co. I created my own brand and listed a load of products under the brand. Since then, Amazon has tightened the rules of brand registry and have rejected my brand, which is fine as I am a sole trader and haven't applied for a trademark. However, when I try to reclass the existing products which were listed under the "brand name", it is coming back with an error that I have to register the brand, (there is no point in registering as it will be rejected). The ideal solution is for the brand name to be unlocked on the listing so that I can change it Generic. Support is not helping me, only suggesting that I delete the listing and recreate it, which is not ideal as I will lose ranking, sales data etc. Can someone help or know how I go about solving this?
13 replies
Seller_EpXPhVLnbs8X3
Hi there, I don't know how you would go about doing this, mosy of mine changed over to generic and I haven't had any issue... You'll need to tag a moderator in here and give them your support case number so they can look into it for you.
Manny_Amazon
Hello @Seller_VPBPoQMG1PZGs,
Thanks for posting here. Please share the case ID that is related to this request, and I will review to see what options exist for escalation.
Regards,
- Manny
Seller_EpXPhVLnbs8X3
And since I replied a month ago saying I had no issue...my earlier listings have all since reverted back to my business name the same as yours have, and it is locked in ! I now can't edit them because it is doing the same thing and telling me to apply for brand registry. Arrgghh!!! I don't see why this cannot be changed by seller support if the ASINS are provided to them , because Amazon changed it originally so why can't they change it back again?
