Change product brand name generic to brand name
We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?
48 replies
Seller_ZJhFeE3tNKzfh
You can't.
There are certain elements that amazon lock down at the point the ASIN is created. Brand name is one of them.
Amazon see a change to a brand name as essentially it being a different product - so as such, a new ASIN will be required.
Seller_HJZZpg5GdazXj
Hello guys @Ezra_Amazon @Sarah_Amzn @Simon_Amazon @Winston_Amazon @Maja_Amazon
Anyone of you can please help us to change our brand name as we are brand registered.
Julia_Amzn
Hello @Seller_HJZZpg5GdazXj,
Thank you for reaching out.
As per Amazon Brand Name Policy, changes to an ASIN’s brand name: Minor corrections can be made, such as fixing typos, capitalisation and issues with legal abbreviations. To make minor corrections, contact Selling Partner Support, select Brand – update as issue type, complete and submit the form.
If you listed your products as Generic Products: you cannot change the brand name field for a generic product listing. This means that the string "generic" in the brand name field for a generic product listing cannot be changed to a brand name. Brand name changes from "generic" to branded, or branded to "generic," are not allowed to protect the integrity of the product. If you are rebranding a product, you must create a new listing rather than updating an existing product. This is true even for unbranded products.
Please let me know if you have any additional questions.
Kind regards, Julia.
