Can Amazon prices be undercut UK?
please can someone just lighten me up with something, are we allowed to unde cut Amazon pricing?
Whether I’ll be winning the buy box is a different matter, but I just want to know if I’m
Breaking any rules for undercutting them if I just want to clear inventory?
Thanks in advance
3 replies
Seller_VUcjClrPIVFRy
You can always try undercutting them but you may find that they will match your price or better.
Seller_d8YGbIjNqwFxn
Yes I undercut their pricing frequently and I still make a good profit.
Many times they don't follow my price and remain at their pricing. However there are times when they will follow.
Obviously you should only undercut their pricing when it is profitable to do so or you are clearing stock.
It is not against policy to undercut their pricing. You are free under UK law to set your own price.
Simon_Amazon
Hello @Seller_0vgPEYJeL0nF7,
Here Simon from Amazon, happy to help.
You can refer to Price your item where it's stated:
"You may list items at any price you feel is fair, regardless of the Amazon.co.uk price or list price, but you must make your pricing decisions independently."
Hope this helps.
Best,
Simon
