Voucher budgets - I'm confused
I may be stupid but…I’m setting up my first voucher campaign and I’m really confused about the budget. I totally get the redemption fee but the ‘GBP equivalent of the discount you are offering’ bit has me totally confused. Am I setting a budget here to ensure the coupon isn’t use too many times or am I actually going to be debited for every discount I give? So If I have a product thats £40 and I give a £20 discount - do I actually get charged that £20? Or just set a £100 budget so it can only be redeemed 5 times?
Furthermore - what happens to Amazon’s FBA fees, do they charge on the £40 RRP or the £20 paid by the customer?
THANK YOU MILLIONS in advance for you help with my dense moment!
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We got into the voucher program a little early and were similarly confused.
To summarise:
Your budget is the total spend, if you set a £20 discount with a £100 budget then the voucher will be pulled once 4 people have redeemed it, this is because the cost is £20 + £0.45, not just the flat £20. However it’s expected that the voucher will go over budget, during the time it was live 10 people might have claimed it but not used it, these people can still use their voucher at a later date, increasing the total spend to £204.50 (rather extreme example but it usually goes over budget by 10-20% at worst).
In regards to how much you actually pay for the sale:
using the above example you get £20 less from the sale, this is deducted from the actual order value and so it also lowers the Amazon fees.
You then pay a separate £0.45.
There are no additional charges.
The way Amazon word the charges is terrible.
There’s a discussion about it here:
