@Seller_ikiMekfwSsiv3

This looks very similar to another recent Unit Count / 90244 issue affecting shoe inserts or insole-type listings.

The important point is that the error may not be caused by the number you entered.

From what you described, the seller-facing workflow shows only one Unit Count Type option — “pair” — but every Unit Count value you enter is rejected.

That creates a contradiction:

- the seller-facing workflow appears to show “pair” as the approved Unit Count Type;

- the seller selects the only available value;

- the backend validator still returns 90244;

- the error then tells the seller to select an approved value from the list, even though the seller already selected the only visible option.

That suggests a possible template / validation mismatch, not a normal data-entry mistake.

The fact that you successfully submitted a listing in the same category a couple of weeks ago is also important evidence. It suggests something may have changed in the product-type template or validation rule after your previous successful upload.

@Kai_Amazon

Could the internal team please check whether the current UK listing workflow / template for this exact product type is aligned with the backend validator?

The useful questions are:

1. Is “pair” currently a valid Unit Count Type for this exact product type?

2. If yes, why does the backend validator reject submissions with 90244?

3. If no, why is “pair” shown as the only selectable value to the seller?

4. What exact combination is currently accepted for:

- Unit Count

- Unit Count Type

- number_of_items

- item_package_quantity, if applicable

5. Was there a recent product-type template or validation-rule update affecting this category?

Simply advising sellers to enter a whole number and select “pair” may not resolve the issue if sellers have already done that and the validator still rejects the listing.

This appears to need Catalogue / Product Type Template validation review rather than another generic Unit Count correction.

I have now run a controlled flat-file test on SHOE_INSERT / sole inserts.

The result suggests this may not simply be a seller input error.

Using the SHOE_INSERT template, I tested the Unit Count / Unit Count Type fields in the upload editor:

- Unit Count = 1, Unit Count Type = pair → flagged

- Unit Count = 1, Unit Count Type = count → flagged

- Unit Count = 1, Unit Count Type = gram → flagged

- Unit Count blank, Unit Count Type blank → both fields flagged

This is important because “count” is the usual suggested workaround, and “gram” appears in the template example row, but both were still flagged in the upload editor.

So the issue now looks more like a SHOE_INSERT product-type template / upload validation mismatch, rather than a normal “select the right value” problem.

The useful support question may be:

“What exact Unit Count Type value is accepted for SHOE_INSERT, and is Unit Count required for this product type? At the moment, pair, count, gram, and blank are all being flagged in the upload editor.”

I would suggest opening a case asking for escalation to the team responsible for product type template / catalogue upload validation alignment, not just asking first-line support how to fill the field.