100% FBM: ~3,000 orders / 6 seller feedback in 12 months — why so low? How are others getting thousands?
Hi all,
I’m 100% FBM (no FBA). In the last 365 days I’ve processed just under 3,000 orders and I’ve collected only 6 seller feedback.
I did try sending feedback requests via Buyer-Seller Messaging for a period and got zero improvement, so I stopped.
Questions for other FBM sellers:
Is this kind of feedback rate normal now (buyers just not leaving seller feedback anymore)?
Does anything actually move the needle for FBM without risking policy issues?
Are sellers with thousands of feedback mainly older accounts with years of accumulation, or are they doing something specific?
Is the “Request a Review” button meaningful for FBM (and does it affect seller feedback vs product reviews)?
Not trying to game anything — just want to understand what’s realistic in 2026 for FBM and what’s worth focusing on.
Cheers
100% FBM: ~3,000 orders / 6 seller feedback in 12 months — why so low? How are others getting thousands?
Hi all,
I’m 100% FBM (no FBA). In the last 365 days I’ve processed just under 3,000 orders and I’ve collected only 6 seller feedback.
I did try sending feedback requests via Buyer-Seller Messaging for a period and got zero improvement, so I stopped.
Questions for other FBM sellers:
Is this kind of feedback rate normal now (buyers just not leaving seller feedback anymore)?
Does anything actually move the needle for FBM without risking policy issues?
Are sellers with thousands of feedback mainly older accounts with years of accumulation, or are they doing something specific?
Is the “Request a Review” button meaningful for FBM (and does it affect seller feedback vs product reviews)?
Not trying to game anything — just want to understand what’s realistic in 2026 for FBM and what’s worth focusing on.
Cheers
38 replies
Seller_KTjH46AFdJmOT
Customers do not leave feedback unless there is an issue now, which is awful, as it destroys brand reputation. Reviews are often false but retained regardless.
Seller_m4fZYr7VSq0bR
I wonder if people are just fed up of constantly being asked to leave feedback for everything. You get pop ups from the bank, from utility companies, from ecommerce stores and from apps all bugging you for your feedback. It's overload.
Seller_QFivb25YBNqBc
7 Amazon marketplaces, 5 feedback since 2023, 3 negative, and 2 positive.
Not bothered anymore.
Seller_6A9BM76EEV5EG
Hardly ever get feedback, but guarantee if I do it will only be a negative, which then puts your account into warning!
Seller_fj3M54GkuGQyT
Hopefully to put your mind at ease a bit...
So we sell FBA and FBM (majority of our sales are FBA). In the last 12 months we've had over 23,500 FBA orders and over 10,500 FBM orders.
Our feedback total is 1,896 with just 118 in the past 12 months.
Generally, feedback doesn't mean what it does on other platforms (and most people only leave feedback when they're not happy). We concentrate more on product reviews.
Seller_4nnUGbeEe4LBe
Im the same, 9 feedback to hundreds of sales.
Not too bothered about the feedback in itself as lets be honest as i think most customers refer to reviews here on Amazon.
However the worry is that the low feedback count can matter enormously within seller metrics should anything negative rear its head and falsely scew the percentages against you.
Amazon needs to protect sellers more and adopt an automatic feedback system which kicks in after so many days/weeks and award sellers a positive feedback on account if there has been no issues such as return requests etc., hell even eBay have managed that nowadays!
TaylorR_Amazon
Hi @Seller_ZhCQ2NQuPgtTc, it looks like this spurred a great discussion.
I wanted to jump in and response, but your fellow sellers have hit the nail on the head already. Like they said, getting 6 feedback from 3,000 orders is unfortunately not unusual for FBM sellers today.
As noted, there are policy-compliant options worth exploring:
- The "Request a Review" button: This is Amazon's official, approved channel for soliciting both product reviews and seller feedback. The button requests both at the same time. It sends a standardized Amazon-branded message.
- Automation via SP-API: Developers can help you automate the "Request a Review" feature by pre-setting rules (e.g., send after delivery + 7 days). The message content remains Amazon's default template, so there's no policy risk.
- Buyer-Seller Messaging: This carries more risk of policy friction if not done carefully. Amazon's approved channels remain the "Request a Review" feature and Buyer-Seller Messaging only.
Realistically, it's a time, numbers, and consistency game. Most sellers with large feedback counts built them up over many years of volume.
Seller_1O3FoOeIpwuQ6
30,000+ orders in last 12 months on FBA, 25 ratings. We feel your pain!
Seller_5P8EBcBkt8JMu
Hi all,
This has become quite frustrating for us. Over the past three months we have been selling on average around 600 units per month, yet during that entire period we have received only 9 reviews. Fortunately, all of them are 5-star and very positive, which we are grateful for, but the reality is that customers simply do not seem to leave reviews anymore.
As many of you will have noticed, there are listings with hundreds or even thousands of reviews, but most of those brands have been established on Amazon for many years and built up their review base over a long period of time. For newer or growing brands, it can feel extremely difficult to reach that level of social proof.
The challenge we face is that even though sales volume is strong, the relatively low number of reviews limits conversion. I strongly believe that if we had a larger review base, our sales could increase significantly.
We even use a service called AMZIGO, which costs around $25 per month, and they help prompt customers to leave feedback. While it’s a low-cost tool and worth trying, even with that support we still see very few customers actually leaving reviews.
From my perspective, this suggests a wider issue across the platform. Amazon is certainly aware that many customers simply do not leave reviews, even when they are satisfied with their purchase. I wonder whether Amazon could consider making the review process more automated or simplified, perhaps prompting customers more effectively after delivery when there have been no complaints, returns, or issues.
Even something very simple — a quick confirmation prompt or short feedback acknowledgement — could help increase participation. It wouldn’t need to be a lengthy review, just a brief piece of feedback confirming that the customer received the product and was satisfied.
I’d be interested to hear whether other sellers are experiencing the same issue, and if anyone has found effective ways to encourage more genuine reviews while staying fully within Amazon’s guidelines.
Seller_09AvwP3QGwNRq
I used to write personal messages to the buyers congratulating them on their excellent taste in books or music and ask for a one word positive feedback like 'Thanks' and explain how tough it is against the mega seller corps as a small seller. but I'm a small seller so only had about 5 sales a week. Am now closing seller account on amazon. But this method had success. When I stopped doing it I got one neutral and one positive on a whole year, opposed to about 30 positive when writing. Why is ebay so much better with feedback? Good luck mate.
