Can I include competitor products in my premium A+ comparison chart?
I would like to include some competitor products in my comparison chart to highlight key differences that are 100% accurate and honest.
I can see that one of my competitors is already doing it but google says you are not allowed.
Can someone please give me the definitive answer?
Thanks,
Milo.
6 replies
Seller_ZJhFeE3tNKzfh
as far as I know you can providing the comparisons are factual.
Look up comparative marketing for what you can and cannot do.
The example looks ok as everything it is comparing is factual.
However you are obviously putting purchasing links to competitor goods on your product pages which doesn’t really make much sense.
I would personally focus j what is good about YOUR product rather than shouting down the competition.
Seller_540qgZMXuuXdD
I wouldn't do this because you're listing competitors' products.
What I do is create content that shows how my stuff is better than generic competitors.
Looking at your example, Everyday Dose sounds good, but I'd take my chance with Four Sigmatic, which is almost 1/4 the price.
Seller_1WcsOOjFBvu9x
You should really be using this feature to cross/upsell products from your own portfolio. If you want to compare against competitor, I'd recommend creating a A+ image/main image doing so but worded like "Us vs Generic brand"
Seller_51Trj4jpVFZCy
Either allowed or not you shouldnt advertise your competitors product. Very bad for SEO also. Your competitors product will be more visible on search engines.
