Seller_08jG7PUuiAsiJ
Should I negative keyword my own brand name?
hello,
in my sponsored brand advert, should I add my brand name in negative keywords?
my thought is, would I be charged even if my brand name would come up anyway?
if I add my brand name on negative keywords, woudl my brand come up anyway when a customer search for it but I would not pay for?
manual targeting is getting expensive and trying to optimise it
thanks
Tags:Keywords, Search
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1 reply
Seller_Zm6mSLypM9kp8
Your brand name should not cost you a lot as no one will be bidding on it except you but people still do it to gain more real estate on the page for dominance as people might click either the paid ad or organic listing.
It is better to do some testing to see it for yourself and put your brand name as negative if data suggests that.
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