Increase your brands conversion through the use of Premium A+ Content!
Happy Thursday Sellers!
Today I wanted to surface the wonderful tool of Premium A+ Content.
A+ Premium Content provides more creative freedom when compared to Basic, letting you communicate product features through interactive and multimedia formats (such as videos and hot spot modules) that create a more engaging and informative experience for customers!
What is the cost for Premium A+?
Access to Premium A+ features will be available to you at no cost during this promotional period for all ASINs registered to your brand. During the promotional period, we encourage you to publish Premium A+ for all ASINs within your brand. If we announce a fee for Premium A+, you will be given the opportunity to opt-in for a fee. We will not charge you for any fees without your consent.
What is the eligibility criteria for Premium A+?
The eligibility criteria outlined below is for any country that you sell and publish A+ Content in. When you meet eligibility in one country, you will be given Premium A+ access worldwide. You are eligible if:
- You have already published A+ Brand Story to all ASINs that you own within your catalog. Essentially, all ASINs within your A+ Content Manager need to have a published Brand Story. You can confirm this by accessing the A+ Content Manager and searching to see if you have created and published a project. You will also see A+ Brand Story on your ASINs under the “From the Brand” fields on the detail page.
- You have had at least 5 project submissions of A+ Content that have been approved and published within the past 12 months. You can confirm this by accessing the A+ Content Manager and checking the status of your submitted projects and the last published date. This is to ensure our guidelines are being adhered to.
What can I do to meet the eligibility criteria for Premium A+?
To meet the criteria, follow these steps:
- Apply A+ brand story to all of your ASINs within the A+ Content Manager.
- Go to A+ Content Manager
- Start creating A+ Content
- Choose Brand Story
- Add Modules
- Apply ASINs
- Review and Submit.
To improve your content approval rates, we encourage you to carefully follow our A+ Content guidelines as you create new A+ Content. Over time, this will help increase your A+ Content submission approval rates and improve the time it takes to get content approved and published.
Check out the below resources and let us know if you have any questions!
- Premium A+ Content Overview (PDF)
- Premium A+ Content Module Guide (PDF)
- A+ Content Best Practice Guide (PDF)
