Ads only have clicks not orders!

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Seller_TTmUVlfdX54GI

Ads only have clicks not orders!

I spent a lot of money on the ads and got many clicks but not a single order! This is the worst few days I've had.

I did what I could, dismissed irrelevant ads, opened coupons, perfected listings, I did everything I could and still no purchases whatsoever!

Anyone able to give some advice? I'd appreciate it.

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Danny_Amazon

Hello @Seller_TTmUVlfdX54GI- and thanks for posting to request some guidance!

I hope my commenting drives some traction to this post so other advertisers can share their best practices, but I'll also recommend taking the time to go through Amazon Advertisings Ads Academy courses on optimizing campaigns and listings if you haven't done so yet.

Further, finding new insights on reaching your audiences is possible through the Shopper Audience Insights tool . You can read some more on that here.

I hope sales pick up soon!

Best,

Danny

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Seller_L4mc9uax2MoSW

Ads drive traffic to your page. Your page needs to convert them to a sale. Price and images are key. Reviews and other forms of social proof are also helpful. Also, if there is nothing different about your item from your competitor, why should they convert on your product vs theirs?

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