Effective 30 July 2026, the New Selection Programme (2026) launches with increased benefits to help you launch new branded products with reduced costs and complexity while boosting early sales.

If you’re currently enrolled in our existing New Selection Programme, you’ll automatically receive New Selection Programme (2026) benefits for new branded FBA ASINs that launch starting 30 July to 31 October 2026, as an introductory offer.

To continue to receive New Selection Programme (2026) benefits after 31 October, you must confirm your enrolment on Enrol in New Selection Programme (2026). From 30 July, the existing New Selection Programme will end.

New benefits for an eligible new-to-FBA product include (applicable from first inventory received date):

• Instant fee credits equivalent to capping referral fees to 10% (or your existing rate, whichever is lower) on your first 100 units and 5% (or your existing rate, whichever is lower) on the next 100 units. Credits apply to major fees, like referral and fulfilment fees.
• £40 in voucher variable fee credits and £60 in Vine enrolment fee credits (applied to middle tier), usable within the first 60 days.
• Free storage, free customer returns, free liquidations on your first 200 units for the first 120 days.
• No low-inventory-level fee and storage utilization surcharge on your first 200 units for the first 120 days.
• 45-day extension on the above benefits when using the Vine Pre-launch service.

The UK, Germany, France, Italy, and Spain stores are treated as separate regions. You can independently qualify for New Selection Programme (2026) benefits in each region.

For more information, go to New Selection Programme (2026).