Best way to set up new brand
Hi guys!
So I currently run my amazon account on my own, just my one solitary brand in the UK and US.
Now I want to start up a second brand, with a friend (we will both be directors of the new company). Was wondering what the best way was to structure this in terms of making sure I don’t get my current brand/ seller account banned for something silly.
What is the best thing to do?
- Have my business partner set up an Amazon account with no connections to myself and operate it separately
- Get approval from Amazon to set up a second Amazon seller account in my name
- Start the new brand in my existing seller account, and use programs to separate the income when it comes to the accounting and financials
I want the method that brings the risk of getting my account banned down to virtually zero, even if it ends up being more complicated to set up. My key desire is to protect my existing brand as it’s my full time job.
All the best
Seller_esvgLzKXw2YAl
You could just bring the new brand under the umbrella of the original company.
Your friend, can then have a small percentage of the company, or some sort of contract, for the new brand, excluding anything to do with the original.
From an Amazon point of view, it’s far safer.
Obviously it’s a bit of faffing to get it setup properly, but with the right contract, it should work.
0 replies
Seller_6sxtIS0RbZ5k7
Will both brands be selling in the same category?
Seller_DTufFoxJuMU0M
I think you are mixing up brand with company, which is what is confusing people.
Seller_2tFFZMJtc4QEf
I disagree with the advice offered in the thread.
Second company with second account is much much better than some sort of “contract”.
Just make sure to follow the requirements that Amazon is seeking which people have pointed out.
