Unable to add "%" into negative keyword list
Is there a reason why Amazon doesn't allow % in the negative keyword list?
I am trying to put "100%" into the negative keywords list for my current sponsor product campaign, and both Negative Exact and Negative Phrases return an error. Any recommendation on how to by-passing it?
5 replies
Seller_Hi7wbO2Kbo6bl
If a special character is not allowed, you will not be able to "by-pass" this. Just use the word percent.
Veronica_Amazon
Hello @Seller_y7K2usRrDUAe8,
Happy to see you got some input from those that dabble in coding! Although this does not get into the coding logic, there are a few resources to assist with negative keywords research, relevant information on that topic, and preventing your ads from displaying when a shopper's search query matches to the negative keywords.
Deep dive: Optimize your campaigns with negative targeting
Kindest regards,
Veronica_Amazon
