Changes to Amazon Brand Analytics dashboards

From June 30, 2022, the Item Comparison and Alternate Purchase Behavior dashboard within Amazon Brand Analytics will no longer be available.

Why were they removed?

Seller feedback and usage volume data indicated that these dashboards don’t always offer impactful and actionable insights, so we’re exploring opportunities to add deeper customer behaviour analytics in 2023. It’s part of our continued efforts to enhance the insights we offer you through Amazon Brand Analytics.

Are the other Amazon Brand Analytics dashboards impacted?

No. The user experience of our other Amazon Brand Analytics dashboards (Amazon Search Terms, Repeat Purchase Behavior, Market Basket Analysis and Demographics) will remain the same.