Amazon forces Brand Name into Product Title
Hello everyone,
I am brand registered and for some reason Amazon forces my brand name into my product titles in all marketplaces.
So for instance if I wanted my title to be "XXXXXXXXXXXX" amazon will add "MOOPRA XXXXXXXX" at the begining.
Brand Name is not mandatory in title.
I've tried seller support as usual, no real help found there.
Also tried Full Update batch files, deleting and relisting, etc...
Any ideas if there is a way to get around this?
Many thanks.
14 replies
Seller_hOZNPw7G8FIjl
NO way around this, they implemented it a while back
Seller_ae51e0CJoHqCX
Having the brand at the start is part of the quality report that Amazon does and forms part of what they call an IDQ score.
Many listings are now being updated through AI so they will simply check the listing has the brand name at the beginning and stick it in if it is not there. Although you state it is not mandatory, by the same token its not your listing either and Amazon will judge what goes in it.
