New feature: Small Business Badge
We've launched the Small Business Badge to make it easier than ever for customers to identify products from small business brands and artisans in Amazon's store.
The badge can be found in search results and on detail pages for products from eligible small businesses.
If you're registered with Brand Registry or Amazon Handmade and your business is eligible to be identified as a Small Business in the Amazon store, all products within your registered brands will now automatically receive the Small Business Badge.
Ahead of Prime Day, we're encouraging customers to "Support Small Businesses to Win Big". From now until July 11, for every £1 a customer spends on products from eligible small businesses with the Small Business Badge, they'll receive one entry in the sweepstakes to win thousands of great prizes.
To find out more, go to Small Business products FAQ.
48 replies
Seller_Nprc5XWvdLYk9
how about other small businesses who arent handmade or with their own brand - arent we worth supporting?
Seller_PsmY3U1LnRbk2
It’s a great move but would be good to know the eligibility criteria for ‘small business’ The FAQs suggest that eligibility is based on the EU definition of a Small - Medium Size business. That is businesses with less than 250 employees and a turnover less than EUR 50 million. I’m not sure that this size of business would be the average customer’s idea of a ‘small business’! : )
Seller_XrsxyuONn8r2w
How about rewarding those sellers that have outstanding metrics and clearly go the extra mile to help and please buyers? Nothing?
Seller_ZQyopdiwkUHOZ
I’m also not sure this is always a good thing to have automatically attached to your brand. We print t-shirts, if people see ‘Small Business’ some of them will automatically think that means ‘Low Quality’. Some people will think it’s just someone heat pressing transfer stickers on their ironing board.
There will be categories hit far worse by that kind of thinking than ours, as well.
Seller_Iti0OkAyMPN7I
Not to mention the number of Brand Registered Sellers which have used manufacturer EAN’s and UPC’s as their own effectively blocking products.
Does this border on discrimination ? As by standard definition I am a small business but I don’t make anything and am not brand registered
Why not identify the country where the seller is based ? At least then you can decide where you are really spending your money.
Seller_aOogeQQcgrYam
Does anyone know if this will appear on all your listings if you are brand registered, or just the ones associated with your brand?
Seller_n33KwLeg9XOvi
How about long service Badges. Almost 20 years selling here
Seller_YnrYr96fG7uj2
How about Chinese sellers who are managed to obtain these badges to scam the UK public?
