I think this case may need to be tested in two directions: the pricing record itself, and the comparator behind the £1.58 limit.

First, on the practical side, I would try using a price flat file rather than only updating the price through the normal Seller Central screen.

I would update the maximum price and minimum price first, without changing the offer price. If that is accepted, then upload the offer price separately.

This may help test whether the visible pricing screen is the problem, or whether the backend offer-pricing record is stuck.

If the flat file also fails, I would wait until the FBA inventory reaches zero before making bigger structural changes. Then I would delete the listing, recreate the offer on the same ASIN with a new SKU, and set the new maximum price, minimum price, and offer price from the beginning.

If that still does not work, then the problem may not be attached only to the SKU-level offer record. It may be attached to the ASIN/catalogue/comparator record itself. At that point, creating a new listing may be the only practical last resort.

But the more important point is the comparator.

I tested the product logic with Rufus, and Rufus correctly identified the product as:

10 display wheels/discs

20 nail tips per wheel

200 nail tips in total

I then asked Rufus whether it would be fair to compare this product with a single sheet or smaller pack. Rufus said no, because the quantity, function, and target use are different.

I also asked whether a £1.58 product with only one sheet or fewer nail tips would be a valid competitor for this 10-sheet / 200-tip product. Rufus again said no, and explained that fair comparison should be made against other multi-wheel display kits or by calculating the per-tip / per-sheet cost.

That creates an important contradiction inside Amazon’s own systems.

Rufus understands that this product should not be compared directly with a smaller pack.

But the pricing engine appears to be applying a £1.58 competitive price limit, even though the shipping fee alone is £1.73.

So this does not look like a normal “your price is too high” issue. It looks more like the pricing engine may be using a shallow comparator, while Rufus can understand the product quantity and format more accurately.

In simple terms:

Rufus understands the pack size.

The pricing engine appears not to.

The key question for Amazon is still:

What comparator ASIN, external listing, or external price source generated the £1.58 competitive price limit, and does that comparator match the same quantity: 10 display wheels / 200 nail tips?

If the comparator does not match the same pack size, then the competitive price limit is not valid.

The AI assistant understood the product better than the pricing engine that suppressed it.